Beauty US Market
Shopify
$2.5 Mn
Selling hair extensions
Increase From Email Marketing
Before
After
Per Month
From Klaviyo
Per Month
From Klaviyo
Percentage Uplift
Before
After
From Klaviyo
From Klaviyo
in 2X+ Buyers Base
Before
After
Per Month
Per Month
20% list cleaned due to inactivity leading to high deliverability and low costs.
Increased open rates from 10% to 14% on account level.
Planned and executed the aggressive Black Friday Sale.
Brand was using Klaviyo for quite some time and had user base of over 100K. Looking to improve the accounts performance.
We analysed and provided 40+ actionable changes could be done on the account including the next 3 months roadmap for success
Most of existing flows were done long time ago and needed design uplift. Also in sequences, emails could be increased as most had only 2-3 emails per flow.
Starting from A/B testing sending time, subject lines and copy to launching new emails in the flows we optimised the flows. We also launched some new flows as required.
Brand was sending fix template 2 newsletter per week on blog article and deal of the week. More advanced segments were not used making list unengaged.
Created brand monthly planner to category specific segments to re-engage customers and send more targeted campaigns.
Every single day you are losing your customers to bad retention strategy. Contact to fix your customer retention plan.
RetainUp Consultancy
Dubai, United Arab Emirates
