Email Marketing Campaign Management Case Study – Perfect Locks

Industry

Beauty US Market

Platform

Shopify

Revenue

$2.5 Mn

Client Intro

Selling hair extensions

Results

2X Revenue

Increase From Email Marketing

Before

After

2 x revenue - before
2 x revenue - after

Per Month
From Klaviyo

Per Month
From Klaviyo

37.5% Revenue

Percentage Uplift

Before

After

37 revenue- before
37 revenue- After

From Klaviyo

From Klaviyo

20% Increase

in 2X+ Buyers Base

Before

After

Increase- before
Increase- after

Per Month

Per Month

Ellipse 131

20% list cleaned due to inactivity leading to high deliverability and low costs.

Ellipse 131

Increased open rates from 10% to 14% on account level.

Ellipse 131

Planned and executed the aggressive Black Friday Sale.

Problems

Solutions

Account Analysis

Brand was using Klaviyo for quite some time and had user base of over 100K. Looking to improve the accounts performance.

Actionable Email Strategy Audit

We analysed and provided 40+ actionable changes could be done on the account including the next 3 months roadmap for success

Rehaul of Existing Flow

Most of existing flows were done long time ago and needed design uplift. Also in sequences, emails could be increased as most had only 2-3 emails per flow.

Existing Flows Optimisation

Starting from A/B testing sending time, subject lines and copy to launching new emails in the flows we optimised the flows. We also launched some new flows as required.

Regular Campaigns

Brand was sending fix template 2 newsletter per week on blog article and deal of the week. More advanced segments were not used making list unengaged.

Sending Promotional Campaigns

Created brand monthly planner to category specific segments to re-engage customers and send more targeted campaigns.

Validation

Our Work

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