Turn more of your buyers into subscribers & retain 70%+ at order 3.
- 70%+ Third-Order Retention
- 60%+ Subscription Take Rate
- 30+ Subscription Brands
Does this sound like you?
SunMed is a fast-scaling CBD subscription brand with 300+ stores. The subscription program needed retention to compound as the subscriber base grew past 2,000.
We rebuilt the subscriber journey as a connected habit-formation system.
90-Day RPR
cancel save rate
subscriber growth
How a $5M subscription brand's near-collapse rewired our entire agency
“We’re losing 22% of subscribers every month.
We pay to acquire them.
They cancel before we break even.
We’re going broke.”
CEO of a subscription CPG brand who hired us to work on retention.
From the outside, everything looks right.
Klaviyo running. Recharge billing. Paid ads are working.
Churn was brutal.
They lost 50-60% of subscribers by month 3.
A $5M brand losing $400K a quarter to invisible churn.
They had tried everything.
Email agency. Loyalty app. Better creative. Stacked discounts.
Then we started calling their customers.
It turned out the customers weren’t consuming the supplements.
Most fell off the wagon. Without consumption, no results.
Without results, no reason to subscribe.
We had to create the habit.
I read Atomic Habits by James Clear. The key takeaway:
“Habits Are Built Through Cues, Cravings, Responses, and Rewards”
So we built a system around it.
Cues through onboarding emails.
Cravings through anticipation messaging.
Responses through the cancel flow.
Rewards through surprise and delight.
This became Subscription LTV Maximizer™.
30+ touchpoints across email, SMS, and the subscription platform.
The full subscriber journey. One connected system.
We’ve since shipped this for Boka. SunMed. FreshCap. 30+ others.
Monthly churn dropped from 22% to 9% in 30 days.
The brand hit its first $1M subscription month soon after.
That’s when we saw the pattern.
Every $1-10M subscription brand was running into the same wall.
Email agencies showing them Klaviyo dashboards while their cohorts bled out.
Subscription platforms have been running default settings since launch.
Three different teams. Nobody owns the subscriber journey.
If your brand is on that wall, you’re not alone.
You’ve built the brand. You’ve nailed the product.
The subscription metrics tell you something is leaking. You can’t name it.
You’ve tried email agencies. You’ve tried platform tweaks.
None of it moved the cohort curve.
That’s the gap Subscription LTV Maximizer™ closes.
Three phases: Activate, Retain, Scale.
Each one a 10-day sprint. Live in your stack by day 30.
Most agencies treat subscription as a billing setting.
We treat it as a habit-formation system.
- 70%+ Third-Order Retention
- 60%+ Subscription Take Rate
- 30+ Subscription Brands
Boka is a fast-scaling oral healthcare subscription brand.
Month 3 subscription retention sat below 50%.
We rebuilt the lifecycle as a connected habit-formation system. Same brand, same products, better retention.
90-Day RPR
higher 6-month LTV
higher AOV
Introducing The
SUBSCRIPTION LTV MAXIMIZER™
Phase 1: Activate Subscribers
We audit your subscription structure, engineer the offer, and build the paths that turn buyers into subscribers, so more of them subscribe and pass the first-90-day cliff.
1. Offer Engineering™
Subscription audit and baseline KPIs. Frequency mapping, discount architecture, milestone ladder, bundles and gifting.
2. Drive Subscriptions
PDP subscription widget, a dedicated subscription page, and the Subscription Recommendation Journey™ across cart, thank you page and post-purchase.
3. Nurture Subscriptions
Onboarding and nurture automations that set expectations and build the habit early.
Phase 2: Retain Subscribers
We build the safety net under your subscription program (cancel flow, dunning, pause/skip, winback), so churn moments become recovery moments.
4. Reinforce Value
Upcoming subscription reminders, renewal emails, and surprise and delight configured in your subscription tool.
5. Support Flexibility
Pause and skip analysis, paused and skipped emails, and the portal changed so skipping is easier than cancelling.
6. Prevent Cancellations
Cancellation analysis, cancellation emails, and the cancel flow configured in your subscription tool.
Phase 3: Scale Subscriptions
We recover lost revenue, widen the channels, and hand over the numbers, so subscription revenue keeps compounding after we leave.
7. Reactivate Subscribers
Payment recovery analysis and configuration, payment failed automation, and winback.
8. Expand Channels
Customer portal configuration, plus subscription automations across SMS, RCS and WhatsApp.
9. Optimization Brief
A summary of everything live, then a 30-day post-launch analysis report with what to fix next.
- 70%+ Third-Order Retention
- 60%+ Subscription Take Rate
- 30+ Subscription Brands
Worked For 30+ Subscription Brands Like You
69% → 79%
31% → 47%
44% → 58%
- 70%+ Third-Order Retention
- 60%+ Subscription Take Rate
- 30+ Subscription Brands
What You Get With
SUBSCRIPTION LTV MAXIMIZER™
- 70%+ Third-Order Retention
- 60%+ Subscription Take Rate
- 30+ Subscription Brands
Before Vs After
SUBSCRIPTION LTV MAXIMIZER™
❌ Where You Are Now
✅ Where You'll Be In 30 Days
Words From Subscription Founders
Kristen Osborn
CMO, SunMed (CBD Supplements)
Our biggest focus was consistency, and I love that RetainUP built on that. Their work is so much better than what we did, I mean, I can’t even compare.
Juan Palacio
CEO, BloomsyBox (Flower & Gifting)
Unlike other email agencies we have worked with, they have a deep understanding of the subscription journey.
John Lawlor
Founder, MyCoSoul (Mushroom Coffee)
I had them do our subscription lifecycle. In a month, they generated higher subscription revenue than our past performance.
Hitesh Dhingra
CEO, The Man Company (Skincare)
They take subscriber retention seriously. The repeat purchase journeys are exactly what we needed.
Matthew Redmond
CEO, Le Peach (Health & Fitness)
40% of store revenue comes from RetainUP’s automations. Best investment we’ve made.
Brian Godwin
Founder, If It Barks (Pet Accessories)
They understood our customers and built the right lifecycle automations. $40-60K extra every month.
- 70%+ Third-Order Retention
- 60%+ Subscription Take Rate
- 30+ Subscription Brands
Is This System Right
for Your Brand?
✅ This is for you if...
❌ This is not for you if...
Hi, I'm Rahi Jain.
I help DTC brands maximize their LTV from subscriptions. I’ve been in ecommerce since 2009, and from 2012 to 2019 I scaled my own fashion brand past $20M. I know how much growth depends on customers coming back.
When I started my agency, we built email for DTC brands. The flows looked great. Subscribers still left. The problem was never the email. It was the offer they subscribed to, how often the box arrived, and what happened when they clicked cancel.
So I stopped selling email and started fixing subscription programs. The offer first, then the subscription platform, then the messaging. That is how the Subscription LTV Maximizer™ and Optimizer™ came together.
I’ve worked with 80+ DTC brands, including Bioderma, Boka and SunMed. I work directly with every brand and take only 4-6 new brands a quarter.
Frequently Asked Questions
The Subscription LTV Maximizer™ takes 30 days to get 10+ subscription automations and 30+ emails live for your brand. It runs across 3 phases: Activate, Retain, Scale. Each phase is a 10-day sprint.
A complete subscription lifecycle system. Cohort audit and baseline. 10+ automations. 30+ emails. Full SMS layer. Your subscription program configured (cancel flow, dunning, customer portal, surprise & delight). Plus a 30-day cohort report.
Most email agencies can’t analyze or discuss cohorts. They are mostly template designers. We dig into retention and why customers stick with a product.
The difference is operator experience. Rahi spent 15+ years in ecommerce and ran an 8-figure brand himself. We think like operators, not vendors.
We’ve shipped this exact system for 30+ subscription brands. It’s a proven framework, not a templated agency playbook.
It’s completely done-for-you. You provide feedback and approvals on creative and strategy. Expect 30 to 45 minutes a week of your time. We handle everything else through Slack, ClickUp, Google Drive, and Figma.
Yes. We’ve configured all four. Each platform has different cancel flow, dunning, and portal logic. We adapt the build to your stack.
We also work with Klaviyo, Omnisend, MoEngage, and most other email tools. If you’re on a less common platform, we’ll confirm on the strategy call before booking the build.
No. Everything is done-for-you on your existing stack. You’ll need active accounts on your subscription platform and your email platform for us to deploy. No new tools required.
Yes. Our copywriters and designers have worked with subscription brands across CPG, beauty, supplements, food, and pet. Every email and SMS is built to match your visual identity, tone, and messaging.
Early lift shows by Week 2 as the first flows go live and start catching subscribers. Full effect across all 10+ automations is visible 30 days post-launch. Cohort retention compounds over 60-90 days as the lifecycle matures.
Your subscription lifecycle runs on autopilot. Most brands at this stage shift focus to growing subscription volume and optimizing automations. We support that next phase through monthly subscription analysis. Brands above $10M+ also run ongoing AB tests.
Yes. 100% money-back guarantee. If we don’t ship every flow live in 30 days, you get a full refund.
The guarantee applies when the project runs as designed: timely feedback, approvals, and offer support from your team. When both sides show up, the results follow.
READY TO COMPOUND SUBSCRIPTION REVENUE?
WHAT HAPPENS NEXT
- Book a 30-minute slot on the calendar.
- Share your store URL and answer a few quick questions about your subscription program.
- We score 8 subscription dimensions live on the call. You walk away with the audit and your top 3 fixes.
- 70%+ Third-Order Retention
- 60%+ Subscription Take Rate
- 30+ Subscription Brands