CBD supplements
$10M–50M brand · 10K+ subscribers
61% → 73%
Month 3 retention
Subscription brands ($1–10M)
Turn more of your buyers into subscribers & retain 70%+ at order 3.
Fix your offer, optimize your subscription platform, and build the lifecycle that keeps subscribers. Done for you in 30 days.
Book your free subscription audit call
$5,000, one time. Live in 30 days, or a full refund.
70%+ third-order retention60%+ subscription take rate80+ subscription brands
Works with
Trusted by 80+ subscription brands
Does this sound like you?
Problem 01
You watch half of your subscribers churn by order 3. Only 15% of subscribers stay till order 6. You see it with every cohort.
Problem 02
Your email agency shows you Klaviyo dashboards, instead of subscription cohorts. You asked for retention. They show you opens.
Problem 03
Your subscription tool still runs the defaults you set on day one. You meant to fix it. It's been months.
Problem 04
You stacked the discounts to keep them. They cancelled anyway. You're not a discount brand. You've become one.
Problem 05
You stare at twenty subscription metrics. Not one of them tells you what to fix.
Problem 06
You launched subscriptions and they never took off. A few sign-ups, then silence.
Case study · CBD supplements · Skio · $10–50M brand
Triple Whale cohort
61% → 73%
90-day repeat purchase rateSunMed is a fast-scaling CBD subscription brand with 300+ stores. The subscription program needed retention to compound as the subscriber base grew past 2,000.
RetainUP rebuilt the subscriber journey as a connected habit-formation system.
Triple Whale cohort73%90-day RPR
37.2%cancel save rate
25%subscriber growth
“When I first heard about it, I was like, this is not a good idea, because why would I remind someone about an upcoming subscription, but when I saw your example, I was like, oh, that's really interesting, you've taken like something that could be negative, and you're actually getting them excited about the next product.”
How a $5M subscription brand's near-collapse rewired RetainUP
“We’re losing 22% of subscribers every month.
We pay to acquire them.
They cancel before we break even.
We’re going broke.”
CEO of a subscription CPG brand who hired RetainUP to work on retention.
From the outside, everything looks right.
Klaviyo running. Recharge billing. Paid ads are working.
Churn was brutal.
They lost 50-60% of subscribers by month 3.
A $5M brand losing $400K a quarter to invisible churn.
They had tried everything.
Email agency. Loyalty app. Better creative. Stacked discounts.
Then I started calling their customers.
It turned out the customers weren’t consuming the supplements.
Most fell off the wagon. Without consumption, no results.
Without results, no reason to subscribe.
The fix was to create the habit.
I read Atomic Habits by James Clear. The key takeaway:
“Habits Are Built Through Cues, Cravings, Responses, and Rewards”
So I built a system around it.
Cues through onboarding emails.
Cravings through anticipation messaging.
Responses through the cancel flow.
Rewards through surprise and delight.
This became Subscription LTV Maximizer™.
30+ touchpoints across email, SMS, and the subscription platform.
The full subscriber journey. One connected system.
I’ve since shipped this for Boka. SunMed. FreshCap. 80+ others.
Monthly churn dropped from 22% to 9% in 30 days.
The brand hit its first $1M subscription month soon after.
That’s when I saw the pattern.
Every $1-10M subscription brand was running into the same wall.
Email agencies showing them Klaviyo dashboards while their cohorts bled out.
Subscription platforms have been running default settings since launch.
Three different teams. Nobody owns the subscriber journey.
If your brand is on that wall, you’re not alone.
You’ve built the brand. You’ve nailed the product.
The subscription metrics tell you something is leaking. You can’t name it.
You’ve tried email agencies. You’ve tried platform tweaks.
None of it moved the cohort curve.
That’s the gap Subscription LTV Maximizer™ closes.
Three phases: Activate, Retain, Scale.
Each one a 10-day sprint. Live in your stack by day 30.
Most agencies treat subscription as a billing setting.
I treat it as a habit-formation system.
Book Your Free Subscription Audit Call
70%+ Third-Order Retention60%+ Subscription Take Rate80+ Subscription Brands
Case study · Oral healthcare · Recharge · $10–50M brand
Triple Whale cohort
41% → 63%
90-day repeat purchase rateBoka is a fast-scaling oral healthcare subscription brand. Month 3 subscription retention sat below 50%.
RetainUP rebuilt the lifecycle as a connected habit-formation system. Same brand, same products, better retention.
Triple Whale cohort63%90-day RPR
42%higher 6-month LTV
10.4%higher AOV
“This is super helpful. Two of your recommendations are already live, and that was a great find.”
Introducing
The Subscription LTV Maximizer™
A 30-day system to lift order 3 retention toward 70%+. Your offer, your subscription program (Recharge, Loop, Skio or Stay AI), and your email and SMS, built as one system.
“I personally like the process. Simplifying everything. ... I think it's going to be good for us and good for, for customers.”
Phase 1: Activate subscribers
We audit your subscription structure, engineer your offer, and build the paths that turn buyers into subscribers, so more of them subscribe and reach order 3.
Step 01
Offer Engineering™
Subscription audit and baseline KPIs. Frequency mapping, discount architecture, milestone ladder, bundles and gifting.
Step 02
Drive Subscriptions
PDP subscription widget, a dedicated subscription page, and the Subscription Recommendation Journey™ across cart, thank you page and post-purchase.
Step 03
Nurture Subscriptions
Onboarding and nurture automations that set expectations and build the habit early.
Phase 2: Retain subscribers
We build the safety net under your subscription program: cancel flow, dunning, pause and skip, winback. So subscribers who try to leave get a reason to stay.
Step 04
Reinforce Value
Upcoming subscription reminders, renewal emails, and surprise and delight configured in your subscription tool.
Step 05
Support Flexibility
Pause and skip analysis, paused and skipped emails, and the portal changed so skipping is easier than cancelling.
Step 06
Prevent Cancellations
Cancellation analysis, cancellation emails, and the cancel flow configured in your subscription tool.
Phase 3: Scale subscriptions
We recover lost revenue, widen your channels, and hand you the numbers, so your subscription revenue keeps compounding after the 30 days.
Step 07
Reactivate Subscribers
Payment recovery analysis and configuration, payment failed automation, and winback.
Step 08
Expand Channels
Customer portal configuration, plus subscription automations across SMS, RCS and WhatsApp.
Step 09
Your 90-Day Roadmap
A summary of everything live, a 30-day post-launch analysis, and your Subscription LTV Roadmap™ for the next 90 days, included.
Book Your Free Subscription Audit Call
70%+ Third-Order Retention60%+ Subscription Take Rate80+ Subscription Brands
Worked for 80+ subscription brands like you
“I asked ChatGPT, given all my things, who was the best to work with and you were number one.”
Supplements, France
€5M–10M brand · 10K+ subscribers
64% → 78%
Order 2 retention
Natural air fresheners
$50M+ brand · 150K+ subscribers
35% → 69%
Take rate, all web orders
Oral care
$10M+ brand · 10K+ subscribers
41% → 63%
Month 3 retention
Mushroom supplements
$1M–10M brand · 5K+ subscribers
69% → 79%
Returning customer rate
DTC skincare
$1M–10M brand · 5K+ subscribers
44% → 58%
90-day repeat purchase rate
Micro winSupplements, France
€5M–10M brand · 10K+ subscribers
12.5% → 19.8%
Cancel flow save rate
Micro winCBD supplements
$10M–50M brand · 10K+ subscribers
14.8% → 24.8%
Cancel flow save rate
Micro winAmino gummies
$1M–10M brand · 5K+ subscribers
6% → 12.5%
Buy 2 get 1 page conversion
Book Your Free Subscription Audit Call
70%+ Third-Order Retention60%+ Subscription Take Rate80+ Subscription Brands
What You Get With Subscription LTV Maximizer™
- Subscription cohort audit with a 4-stage baseline. Where your subscribers drop, which offers and products they leave from, and what each drop costs you in revenue.
- Offer engineered for retention. Frequency rules, discount architecture, milestone ladder, bundles and gifting.
- Your subscription platform optimized in Recharge, Skio, Stay AI or Loop: cancel flow with a save path for each cancel reason, payment recovery, pause and skip, customer portal, PDP subscription widget, and surprise and delight.
- Complete automated journeys for Onboarding, Renewal, Cancel Flow, Payment Recovery, Pause/Skip, Winback and Cross-Sell. 10+ automations, 30+ emails.
- On-brand copywriting and designs. Completely "Done-For-You" creative execution.
- Real-time Slack communication with full project visibility on ClickUp. Weekly calls, a full Klaviyo account audit, and a 30-day cohort report.
- 100% Money Back Guarantee. Live in 30 days or full refund.
Works with your tech stack
Book Your Free Subscription Audit Call
70%+ Third-Order Retention60%+ Subscription Take Rate80+ Subscription Brands
“We've been, we've been trying to do this for so long. We just gotta freaking do it at this point.”
“That's awesome. I love that. I'm really glad I got you to do this, because I would never have done this. ... There's so many things to do.”
Before vs After Subscription LTV Maximizer™
Where you are now
- Subscription revenue is flat
- CAC eats your margin
- Growth depends on ad spend
- Not ready for investors, low LTV/CAC
- Half cancel by order 3
Where you'll be in 30 days
- Subscription revenue compounds monthly
- Margin compounds with every cohort
- Growth comes from existing subscribers
- Ready for next investment, high LTV/CAC
- Cohorts hold past order 6
“You definitely clearly have the knowledge and insight that we definitely want to keep using.”
Words from subscription founders
73%
SunMed's 90-day repeat purchase rate, up from 61%.
“Our biggest focus was consistency, and I love that RetainUP built on that. Their work is so much better than what we did, I mean, I can't even compare.”
“Unlike other email agencies we have worked with, they have a deep understanding of the subscription journey.”
“I had them do our subscription lifecycle. In a month, they generated higher subscription revenue than our past performance.”
“They take subscriber retention seriously. The repeat purchase journeys are exactly what we needed.”
“40% of store revenue comes from RetainUP's automations. Best investment we've made.”
“They understood our customers and built the right lifecycle automations. $40-60K extra every month.”
Book Your Free Subscription Audit Call
70%+ Third-Order Retention60%+ Subscription Take Rate80+ Subscription Brands
Is this system right for your brand?
This is for you if...
- Your brand is doing $1-10M with active subscription products
- You're on Recharge, Skio, StayAI, or Loop
- You value subscription retention as a growth lever
- You want subscription flows shipped, not strategized
- You can give creative approvals inside 48 hours
This is not for you if...
- You don't sell subscription products yet
- You're looking to grow through acquisition and paid ads
- You want a 6-month strategy retainer instead of a 30-day build
- You prefer to figure subscription retention out yourself over 3-6 months
Subscription LTV Specialist
Hi, I'm Rahi Jain.
I help DTC brands maximize their LTV from subscriptions. I've been in ecommerce since 2009, and from 2012 to 2019 I scaled my own fashion brand past $20M. I know how much growth depends on customers coming back.
When I started my agency, I built email for DTC brands. The flows looked great. Subscribers still left. The problem was never the email. It was the offer they subscribed to, how often the box arrived, and what happened when they clicked cancel.
So I stopped selling email and started fixing subscription programs. The offer first, then the subscription platform, then the messaging. That is how the Subscription LTV Maximizer™ and Optimizer™ came together.
I've worked with 80+ subscription brands, including Bioderma, Boka and SunMed. I work directly with every brand and take only 4-6 new brands a quarter.
15+
Years in ecommerce80+
Subscription brandsFrequently asked questions
How long will it take to go live?
The Subscription LTV Maximizer™ takes 30 days to get your offer, cancel flow, customer portal and payment recovery live in your subscription platform, plus 10+ subscription automations and 30+ emails. It runs across 3 phases: Activate, Retain, Scale. Each phase is a 10-day sprint.
What's included in Subscription LTV Maximizer™?
A complete subscription lifecycle system. Cohort audit and baseline. Your subscription program configured in Recharge, Skio, Stay AI or Loop: offer structure, PDP subscription widget, 1 cancel flow with a save path for each cancel reason, dunning and payment recovery, pause and skip, customer portal, surprise & delight. Then 10+ automations. 30+ emails. Full SMS layer. Plus a 30-day cohort report.
How much does it cost?
$5,000, one time. That covers the full build: your offer, your subscription app setup with cancel flow, customer portal and payment recovery, and 10+ email and SMS flows, live in 30 days. Your 90-day Subscription LTV Roadmap™ is included.
If it isn’t live in 30 days, you get a full refund.
How is this different from other retention or email agencies?
Most email agencies can’t analyze or discuss cohorts. They are mostly template designers. You get someone who digs into retention and why your customers stick with your product.
The difference is operator experience. Rahi spent 15+ years in ecommerce and ran an 8-figure brand himself. You get an operator’s view, not a vendor’s.
This exact system is live at 80+ subscription brands. It’s a proven framework, not a templated agency playbook.
What if your team doesn't have bandwidth to manage this?
It’s completely done-for-you. You provide feedback and approvals on creative and strategy. Expect 30 to 45 minutes a week of your time. Everything else runs through Slack, ClickUp, Google Drive, and Figma.
Is this for a new setup, or one that isn’t working?
Both. Some brands come before launch. Most come after: subscriptions are live, and they aren’t holding.
Moving to Recharge, Loop, Skio or Stay AI?
Good timing. The app’s team moves your subscribers and their payment details. Your offer, cancel flow, customer portal and emails don’t come across the way they should, so they get rebuilt on the new app in the same 30 days. Your Klaviyo flows get re-pointed to the new app’s events, so nothing goes quiet after the switch.
Will this work on Recharge, Skio, StayAI, or Loop?
Yes. All four are supported. Each platform has different cancel flow, dunning, and portal logic. The build adapts to your stack.
Klaviyo, Omnisend, MoEngage, and most other email tools work too. If you’re on a less common platform, you get a confirmation on the strategy call before booking the build.
Do I need to buy any additional tools or subscriptions?
No. Everything is done-for-you on your existing stack. You’ll need active accounts on your subscription platform and your email platform to deploy. No new tools required.
Will this match your brand design and tone of voice?
Yes. Your emails come from copywriters and designers who have worked with subscription brands across CPG, beauty, supplements, food, and pet. Every email and SMS is built to match your visual identity, tone, and messaging.
How quickly can you expect to see results?
Early lift shows by Week 2 as the first flows go live and start catching subscribers. Full effect across all 10+ automations is visible 30 days post-launch. Cohort retention compounds over 60-90 days as the lifecycle matures.
What happens after 30 days?
You get your Subscription LTV Roadmap™ for the next 90 days, included: every next change in order, with where it goes and how long it takes.
Your team can run it. Or the Subscription LTV Optimizer™ ships it for you, 10 to 15 fixes a month, with a fresh check of your store and subscription app every month.
Is there any guarantee?
Yes. 100% money-back guarantee. If every flow isn’t live in 30 days, you get a full refund.
The guarantee applies when the project runs as designed: timely feedback, approvals, and offer support from your team. When both sides show up, the results follow.
Ready to compound subscription revenue?
See how 80+ subscription brands are building 70%+ third-order retention with a habit-formation system.
What happens next
- Book a 30-minute slot on the calendar.
- Before the call, your store and subscription program get scored on the Subscription LTV Scorecard™.
- On the call, you see your score and your top 3 fixes. They’re yours to keep, whether you work with RetainUP or not.
Book your free subscription audit call
$5,000, one time. Live in 30 days, or a full refund.
70%+ Third-Order Retention60%+ Subscription Take Rate80+ Subscription Brands