SUBSCRIPTION BRANDS ($1–10M)

Hit 70%+ 90-day subscriber retention in 30 days

Stop losing customers before they break even. We build the full subscription lifecycle across email, SMS, and your subscription platform to maximize your subscription LTV. Done for you in 30 days.

WORKS WITH

60% → 69% 90-Day Repeat Purchase Rate

SunMed is a fast-scaling CBD subscription brand with 300+ stores. The subscription program needed retention to compound as the subscriber base grew past 2,000.

We rebuilt the subscriber journey as a connected habit-formation system. Same brand, same products, better lifecycle.

69%

90-Day RPR

27.8%

cancel save rate

25%

subscriber growth

Does this sound like you?

You watch half of your subscribers churn by Order 3. Only 15% see Order 6. You see it coming every cohort. You can't stop it.

Your email agency shows you Klaviyo dashboards, instead of subscription cohorts. You asked for retention. They show you opens.

Your subscription tool still runs the defaults you set on day one. You meant to fix it. It's been months.

You stacked the discounts to keep them. They cancelled anyway. You're not a discount brand. You've become one.

You stare at twenty subscription metrics. Not one of them tells you what to fix.

How a $5M subscription brand's near-collapse rewired our entire agency

“We’re losing 22% of subscribers every month.
We pay to acquire them.
They cancel before we break even.
We’re going broke.”

CEO of a subscription CPG brand who hired us to work on retention.

From the outside, everything looks right.
Klaviyo running. Recharge billing. Paid ads are working.

Churn was brutal.
They lost 50-60% of subscribers by month 3.
A $5M brand losing $400K a quarter to invisible churn.

They had tried everything.
Email agency. Loyalty app. Better creative. Stacked discounts.

Then we started calling their customers.

It turned out the customers weren’t consuming the supplements.
Most fell off the wagon. Without consumption, no results.
Without results, no reason to subscribe.

We had to create the habit.

I read Atomic Habits by James Clear. The key takeaway:

“Habits Are Built Through Cues, Cravings, Responses, and Rewards”

So we built a system around it.
Cues through onboarding emails.
Cravings through anticipation messaging.
Responses through the cancel flow.
Rewards through surprise and delight.

This became Subscription LTV Maximizer™.
30+ touchpoints across email, SMS, and the subscription platform.
The full subscriber journey. One connected system.

We’ve since shipped this for Boka. SunMed. FreshCap. 30+ others.

Monthly churn dropped from 22% to 9% in 60 days.
The brand hit its first $1M subscription month soon after.

That’s when we saw the pattern.
Every $1-10M subscription brand was running into the same wall.

Email agencies showing them Klaviyo dashboards while their cohorts bled out.
Subscription platforms have been running default settings since launch.
Three different teams. Nobody owns the subscriber journey.

If your brand is on that wall, you’re not alone.
You’ve built the brand. You’ve nailed the product.
The subscription metrics tell you something is leaking. You can’t name it.
You’ve tried email agencies. You’ve tried platform tweaks.
None of it moved the cohort curve.

That’s the gap Subscription LTV Maximizer™ closes.

Three phases: Activate, Retain, Scale.
Each one a 10-day sprint. Live in your stack by day 30.

Most agencies treat subscription as a billing setting.
We treat it as a habit-formation system.

41% → 63% 90 Day Repeat Purchase Rate

Boka is a fast-scaling oral healthcare subscription brand.
Month 3 subscription retention sat below 50%.

We rebuilt the lifecycle as a connected habit-formation system. Same brand, same products, better retention.

63%

90-Day RPR

42%

higher 6-month LTV

10.4%

higher AOV

Introducing The
SUBSCRIPTION LTV MAXIMIZER™

A 30-day system to drive first-90-day subscriber retention toward 70%+. Email, SMS, and your subscription program are built as one connected system. 10+ flows. 30+ emails.

Phase 1: Activate Subscribers

We audit your subscription structure and build the onboarding lifecycle, so new subscribers feel the value early and pass the first-90-day cliff.

1. Define Structure

Audit your subscription program. Set frequency rules. Engineer the offer for retention.

2. Nurture Subscribers

Build the onboarding sequence that sets expectations and reinforces value early.

3. Reinforce Value

Configure renewal reminders, surprise and delight triggers, and milestone moments.

Phase 2: Retain Subscribers

We build the safety net under your subscription program (cancel flow, dunning, pause/skip, winback), so churn moments become recovery moments.

4. Support Flexibility

Build pause and skip flows that keep subscribers in the program instead of cancelling.

5. Prevent Churn

Deploy cancel flow with recovery logic and dunning sequences for failed payments.

6. Reactivate Subscribers

Run winback and predictive churn flows that bring lapsed subscribers back.

Phase 3: Scale Subscriptions

We expand reach, add SMS, and inject subscription messaging across your existing automations and campaigns, so subscription revenue starts compounding.

7. Drive Subscription

Convert one-time buyers into subscribers through cross-sell flows and post-purchase paths.

8. Expand Channels

Layer SMS across the full subscription lifecycle for reach and recovery.

9. Optimization Brief

30-day cohort report with what worked, what to fix, and the next-quarter playbook.

Worked For 30+ Subscription Brands Like You

69% → 79%

Returning Customer Rate

31% → 47%

Repeat Purchase Rate In The Middle East

44% → 58%

90-day Repeat Purchase Rate

What You Get With
SUBSCRIPTION LTV MAXIMIZER™

Subscription cohort audit with 4-stage baseline. Frequency rules, offer engineering, and surprise & delight strategy mapped per stage.

Complete automated journeys for Onboarding, Renewal, Cancel Flow, Payment Recovery, Pause/Skip, Winback, Cross-Sell, and Predictive Churn. 10+ Automations, 30+ Emails.

Omni-channel reach across Email, SMS, and your subscription platform (cancel flow logic, dunning, customer portal, surprise & delight triggers).

On-brand copywriting and designs. Completely "Done-For-You" creative execution.

Real-time Slack communication with full project visibility on ClickUp. Weekly video catch-ups and a 30-day cohort report.

100% Money Back Guarantee. Live in 30 days or full refund.

Works With Your Tech Stack

Before Vs After
SUBSCRIPTION LTV MAXIMIZER™

❌ Where You Are Now

Subscription revenue is flat

CAC eats your margin

Growth depends on ad spend

Not ready for investors, low LTV/CAC

Half cancel by Order 3

✅ Where You'll Be In 30 Days

Subscription revenue compounds monthly

Margin compounds with every cohort

Growth comes from existing subscribers

Ready for next investment, high LTV/CAC

Cohorts hold past Order 6

Words From Subscription Founders

Our biggest focus was consistency, and I love that RetainUp built on that. Their work is so much better than what we did, I mean, I can’t even compare.

Unlike other email agencies we have worked with, they have a deep understanding of the subscription journey.

I had them do our subscription lifecycle. In a month, they generated higher subscription revenue than our past performance.

They take subscriber retention seriously. The repeat purchase journeys are exactly what we needed.

40% of store revenue comes from RetainUp’s automations. Best investment we’ve made.

They understood our customers and built the right lifecycle automations. $40-60K extra every month.

Is This System Right
for Your Brand?

We take 4-6 subscription brands per quarter, so each one gets full attention through the 30-day build.

Here’s how to know if you’re a fit:

✅ This is for you if...

Your brand is doing $1-10M with active subscription products

You're on Recharge, Skio, Stay AI, or Loop

You value subscription retention as a growth lever

You want subscription flows shipped, not strategized

You can give creative approvals inside 48 hours

❌ This is not for you if...

You don't sell subscription products yet

You're under $1M in annual revenue

You're looking to grow through acquisition and paid ads

You want a 6-month strategy retainer instead of a 30-day build

You prefer to figure subscription retention out yourself over 3-6 months

Hi, I’m Rahi!

I’ve been in ecommerce since 2009 and ran an 8-figure brand myself.
I scaled my fashion brand to $10M+ from 2012 to 2019.

I’ve worked with 80+ DTC brands on retention and lifecycle, including Bioderma, Boka, and SunMed. 30+ of those on subscription specifically.

I work directly with every brand on strategy and weekly calls. I only take 4-6 brands per quarter.

FAQ

How long will it take to go live?

The Subscription LTV Maximizer™ takes 30 days to get 10+ subscription automations and 30+ emails live for your brand. It runs across 3 phases: Activate, Retain, Scale. Each phase is a 10-day sprint.

What's included in Subscription LTV Maximizer™?

A complete subscription lifecycle system. Cohort audit and baseline. 10+ automations. 30+ emails. Full SMS layer. Your subscription program configured (cancel flow, dunning, customer portal, surprise & delight). Plus a 30-day cohort report.

How is this different from other retention or email agencies?

Most email agencies can’t analyze or discuss cohorts. They are mostly template designers. We dig into retention and why customers stick with a product.

The difference is operator experience. Rahi spent 15+ years in ecommerce and ran an 8-figure brand himself. We think like operators, not vendors.

We’ve shipped this exact system for 30+ subscription brands. It’s a proven framework, not a templated agency playbook.

What if our team doesn't have bandwidth to manage this?

It’s completely done-for-you. You provide feedback and approvals on creative and strategy. Expect 30 to 45 minutes a week of your time. We handle everything else through Slack, ClickUp, Google Drive, and Figma.

Will this work on Recharge, Skio, Stay AI, or Loop?

Yes. We’ve configured all four. Each platform has different cancel flow, dunning, and portal logic. We adapt the build to your stack.

We also work with Klaviyo, Omnisend, MoEngage, and most other email tools. If you’re on a less common platform, we’ll confirm on the strategy call before booking the build.

Do I need to buy any additional tools or subscriptions?

No. Everything is done-for-you on your existing stack. You’ll need active accounts on your subscription platform and your email platform for us to deploy. No new tools required.

Will this match our brand design and tone of voice?

Yes. Our copywriters and designers have worked with subscription brands across CPG, beauty, supplements, food, and pet. Every email and SMS is built to match your visual identity, tone, and messaging.

How quickly can we expect to see results?

Early lift shows by Week 2 as the first flows go live and start catching subscribers. Full effect across all 10+ automations is visible 30 days post-launch. Cohort retention compounds over 60-90 days as the lifecycle matures.

What happens after 30 days?

Your subscription lifecycle runs on autopilot. Most brands at this stage shift focus to growing subscription volume and optimizing automations. We support that next phase through monthly subscription analysis. Brands above $10M+ also run ongoing AB tests.

Is there any guarantee?

Yes. 100% money-back guarantee. If we don’t ship every flow live in 30 days, you get a full refund.

The guarantee applies when the project runs as designed: timely feedback, approvals, and offer support from your team. When both sides show up, the results follow.

READY TO COMPOUND SUBSCRIPTION REVENUE?

Join 30+ subscription brands building 70%+ 90-day retention with a habit-formation system.

WHAT HAPPENS NEXT

Book a 30-minute slot on the calendar.
Share your store URL and answer a few quick questions about your subscription program.
We score 8 subscription dimensions live on the call. You walk away with your scorecard and the top 3 fixes.