Open rate, save rate and take rate are inputs. We shape every decision around LTV and your P&L, because that is what actually grows the business.
Great emails can't save a weak offer. A great offer lifts your take rate, order value and retention at the same time.
If customers aren't using the product, they won't stay subscribed. We build the routine that makes your product part of their day.
We control every message a new subscriber gets until the habit sticks. Then we loosen up.
Discounts teach people to wait for the next deal. Gifts give them a reason to stay and protect your margin.
We believe in transparency for your subscribers and for you. Easy cancellation, clear pricing, and straight numbers in every report.
Full lifecycle system across email and SMS, built from zero.
New subscription program, retention built from scratch in 30 days.
Onboarding, renewal reminders and cancel flow rebuilt.
Done for you. Built and live in 30 days.
For $1–10M brands with subscriptions and no full system in place.
Live in 30 days, or a full refund.
Done with you. Ongoing subscription consulting.
For brands with a live subscription program and 5,000+ active subscribers.
I help DTC brands maximize their LTV from subscriptions. I’ve been in ecommerce since 2009, and from 2012 to 2019 I scaled my own fashion brand past $10M. I know how much growth depends on customers coming back.
When I started my agency, we built email for DTC brands. The flows looked great. Subscribers still left. The problem was never the email. It was the offer they subscribed to, how often the box arrived, and what happened when they clicked cancel.
So I stopped selling email and started fixing subscription programs. The offer first, then the subscription platform, then the messaging. That is how the Subscription LTV Maximizer™ and Optimizer™ came together.
I’ve worked with 80+ DTC brands, including Bioderma, Boka and SunMed. I work directly with every brand and take only 4-6 new brands a quarter.
Every week I pull apart how a big subscription brand runs its program, and what a $1-10M brand can copy.
Inside a $1.2B program, and what a smaller brand can copy.
Beckham's $188M brand, scored 64 out of 80.
A $100M program scored 62 out of 100.
The five-step framework behind every offer we build.
How to build one that saves one subscriber in three.
The reports that show why subscribers stop reordering.
Email agencies are good at email. But email can’t change the things that make a subscriber stay: the offer they picked, how often the box arrives, what happens when they hit cancel, and whether a failed card gets recovered. All of that sits in Recharge, Skio, Stay AI or Loop, and that is where we work. Your email team keeps running campaigns while we own the subscription layer.
If your subscription program has gaps, start with the Maximizer. It builds the offer, the subscription platform and the messaging in 30 days. If everything is already built and the numbers have stopped moving, start with the Optimizer, which reads your cohorts every month and ships one improvement at a time.
Everything is done for you. You give feedback and approvals, we do the building. Rahi is on every account, with a strategy call and an execution review each month, and Slack in between.
The Subscription LTV Maximizer™ is live in 30 days, and most brands see early movement in the first two weeks as flows go live. Retention gains show over the next 60 to 90 days, as your first cohorts reach their second and third orders.
Six rules. LTV is the primary KPI and everything else is an input. The offer matters more than the message. No habit means no subscriber. The first 90 days decide whether someone stays. Gifts beat discounts. And transparency wins, so cancelling stays easy. We fix the offer first, then the subscription platform, then the messaging, which is the opposite order most programs are built in.
The same audit we run on every paying client, free.