Scale your subscription brand with better offers, an optimized subscription platform, and high-retention lifecycle messaging. Done for you in 30 days.
Open rate, save rate and take rate are inputs. Every decision should serve your LTV and your P&L, because that is what grows your business.
Great emails can't save a weak offer. A great offer lifts your take rate, order value and retention at the same time.
If customers aren't using your product, they won't stay subscribed. Your product needs a place in their daily routine.
Control every message a new subscriber gets until the habit sticks. Then loosen up.
Discounts teach people to wait for the next deal. Gifts give them a reason to stay and protect your margin.
Your subscribers get easy cancellation and clear pricing. You get straight numbers in every report.
Your email agency can’t fix your subscription. Offer structure, frequency, cancel, customer portal, milestones and gifts all need more than email.
CBD supplementsFull lifecycle system across email and SMS, built from zero.
Oral careNew subscription program, retention built from scratch in 30 days.
Mushroom supplementsOnboarding, renewal reminders and cancel flow rebuilt.
For $1–10M brands with subscriptions and no full system in place.
Live in 30 days, or a full refund.
See how it worksFor brands with a live subscription program and 5,000+ active subscribers.
Three-month start, then monthly.
See how it works
I help DTC brands maximize their LTV from subscriptions. I've been in ecommerce since 2009, and from 2012 to 2019 I scaled my own fashion brand past $20M. I know how much growth depends on customers coming back.
When I started my agency, we built email for DTC brands. The flows looked great. Subscribers still left. The problem was never the email. It was the offer they subscribed to, how often the box arrived, and what happened when they clicked cancel.
So I stopped selling email and started fixing subscription programs. The offer first, then the subscription platform, then the messaging. That is how the Subscription LTV Maximizer™ and Optimizer™ came together.
I've worked with 80+ DTC brands, including Bioderma, Boka and SunMed. I work directly with every brand and take only 4-6 new brands a quarter.
One email a week on subscription retention: the numbers, the strategy, and what to fix first.
Free. Plus the Scorecard™ methodology when you join.
Ask two subscription apps what good retention looks like for a supplement brand.
Skio says 20 to 30% are left at order 3. Recharge looked at 1,800 supplement brands: 57.6%.
Same category. Same order. Twice apart. Here are the bands we use:
| Rating | Order 3 retention |
|---|---|
| Poor | under 45% |
| Average | 45 to 62% |
| Good | 62 to 72% |
| Excellent | over 72% |
Every week, see how a big subscription brand runs its program, and what your $1-10M brand can copy.
Dr. Squatch subscription breakdownHow a $1.5B brand sells $6 soap on subscription.
Grüns subscription breakdownInside a $1.2B program, and what a smaller brand can copy.
IM8 subscription breakdownBeckham's $188M brand, scored 64 out of 80.
Mars Men subscription breakdownA $100M program scored 62 out of 100.Email agencies are good at email. But email can’t change the things that make a subscriber stay: the offer they picked, how often the box arrives, what happens when they hit cancel, and whether a failed card gets recovered. All of that sits in Recharge, Skio, Stay AI or Loop, and that is where the work happens. Your email team keeps running campaigns, and your subscription layer gets its own owner.
If your subscription program has gaps, start with the Maximizer. It builds the offer, the subscription platform and the messaging in 30 days. If everything is already built and the numbers have stopped moving, start with the Optimizer, which reads your cohorts every month and ships one improvement at a time.
Everything is done for you. You give feedback and approvals, and the building is done for you. Rahi is on every account, with a strategy call and an execution review each month, and Slack in between.
The Subscription LTV Maximizer™ is live in 30 days, and most brands see early movement in the first two weeks as flows go live. Retention gains show over the next 60 to 90 days, as your first cohorts reach their second and third orders.
Six rules. LTV is the primary KPI and everything else is an input. The offer matters more than the message. No habit means no subscriber. The first 90 days decide whether someone stays. Gifts beat discounts. And transparency wins, so cancelling stays easy. Fix the offer first, then the subscription platform, then the messaging. Most programs are built in the opposite order.
The same audit paying clients get, free for you.
Just your email and store URL.
