Open rate, save rate and take rate are inputs. We shape every decision around LTV and your P&L, because that is what actually grows the business.
Great emails can't save a weak offer. A great offer lifts your take rate, order value and retention at the same time.
If customers aren't using the product, they won't stay subscribed. We build the routine that makes your product part of their day.
We control every message a new subscriber gets until the habit sticks. Then we loosen up.
Discounts teach people to wait for the next deal. Gifts give them a reason to stay and protect your margin.
We believe in transparency for your subscribers and for you. Easy cancellation, clear pricing, and straight numbers in every report.
Done for you. Built and live in 30 days.
For $1–10M brands with subscriptions and no full system in place.
Live in 30 days, or a full refund.
Done with you. One improvement every month.
For brands with a live subscription system and 1,000+ active subscribers.
3-month minimum, then monthly.
Full lifecycle system across email and SMS, built from zero.
New subscription program, retention built from scratch in 30 days.
Onboarding, renewal reminders and cancel flow rebuilt.
I help DTC brands maximize their LTV from subscriptions. I’ve been in ecommerce since 2009, and from 2012 to 2019 I scaled my own fashion brand past $10M. I know how much growth depends on customers coming back.
When I started my agency, we built email for DTC brands. The flows looked great. Subscribers still left. The problem sat upstream: offers built on discounts, deliveries that outran how fast the product got used, and cancel flows nobody had touched since launch.
So I stopped selling email and started fixing subscription programs. The offer first, then the subscription platform, then the messaging. That is how the Subscription LTV Maximizer™ and Optimizer™ came together.
I’ve worked with 80+ DTC brands, including Bioderma, Boka and SunMed. I work directly with every brand and take only 4-6 new brands a quarter, so every account gets my time.
Most churn starts before the first box ships. The offer, the delivery frequency and the first 90 days of messages decide whether a subscriber stays. When product piles up faster than it gets used, or the only reason to subscribe was a discount, customers cancel.
Start with the offer and the cancel flow, then the messaging. Give subscribers a gift instead of a bigger discount, match delivery frequency to how fast they use the product, and make skip and pause easier than cancel. Then control every message for the first 90 days until the habit sticks.
12-month LTV and its impact on your P&L. Take rate, save rate, retention rate and open rate are useful inputs, but each one can improve while the business gets worse. We track them all and judge every change by LTV.
It is how we design what a customer subscribes to: the plans, delivery frequency, gifts, bundles and PDP offer. A strong offer lifts take rate, order value and retention at the same time, which is why we build it before any emails.
The Subscription LTV Maximizer™ is live in 30 days, and most brands see early results in the first two weeks as flows go live. Retention gains show over the next 60 to 90 days, as your first cohorts reach their second and third orders.
The same audit we run on every paying client, free.