The Brand
LePeach is a women-centric fitness brand selling EMS fitness devices and body-shaping cosmetics to the global market.
They target health and beauty enthusiasts who wish to get in shape with perfect curves.
The Challenge
Matthew Redmond, the CEO, reached out to us in May 2022. He had researched multiple agencies before he found RetainUp to be the best fit.
LePeach was trying to improve its conversions, enhance the low retention rate, and increase the AOV, despite an initial range of 5 products.
The brand had an email subscriber base of 10K active users. We were tasked with functional list building to increase their user base and engage them with campaigns.
The Solution
We immediately set up their automations and started sending out regular, high-converting campaigns to the subscribers. We also helped them with product recommendations and bundling.
Automations
Our team set up 7 customer journey automations for the brand at all major touchpoints- welcome, abandoned browsing, abandoned checkout, added to cart, post-purchase, cross-sell, and exit pop-up response.
We also set up website pop-ups for the brand’s major promotions to drive traffic to the landing page.
Campaigns
To keep the subscribers engaged, we created regular campaigns for the brand, in which we highlighted product benefits and featured social proof to encourage buying.
When they rebranded in September 2023, we created an exciting campaign for the new look and latest product launches by LePeach.
Product Recommendation (Upsell Cross Sell)
Another area of focus for higher revenue was product recommendations. We created a cross-sell upsell framework to recommend the right add-on to every customer at the right time.
Bundling
We also created product bundles for the brand, bringing together the products that were most likely to be used with each other. This presented a benefit to the buyers and encouraged more orders.
The Results
The RetainUp team started with aggressive list building. We got 11.34% subscriber growth via pop-ups. In the first month, we generated $2k from the automation, which is 350% of the previous month’s revenue.
The revenue from Klaviyo for the month was 19% of the brand’s overall revenue.
Our campaigns have consistently generated an average revenue of $1,000+ with a click rate of 0.7% – 1.2%.
Our pop-ups have maintained an average conversion rate of 6%.
From May 2022 to now, the revenue from Klaviyo grew by 1281%, with a 162% increase in campaign revenue and over 42X higher automation revenue.
Average Order Value
Before (May 2022)
After (April – June 2024)
