Browse abandonment targets the largest segment of your audience - Window Shoppers. Around 30% of email marketing revenue comes from browse abandonment campaigns due to its sheer size. There are four campaigns of browse abandonment namely - product abandonment, category abandonment, search abandonment and home page abandonment. Let's start implementing them today.
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With 6 billion unique email addresses on the planet, email still has the highest reach of any other mode of communication. People change their physical address more often than their email address. Email can generate an ROI of 1:38 if done right. Email marketing audit is all about doing it right and finding actionable. We will be covering 40+ parameters to check in any email account. Let's get started.
Customers are not created equal. Breaking customers into homogenous groups - called segments, helps with 2 objectives - 1. Help with understanding customer better. Aka know your customer. 2. Improve targeting and communication to drive better results. It sounds easy and powerful. Only problem with segmentation is it goes out of hand very soon. You can segments on geographic, demographic, technological, behavioural and what not. Also on each segment (may be 100+), you need to make different targeting. Not worth my time and effort. RFM (Recency, Frequency and Monetary) framework of segmentation based on customer behaviour is one of the best approach to take for segmentation to keep your sanity and get results.
A clean list is a happy list. Regular email cleaning the right way helps with - costing, revenue and domain reputation and more. Run cleaning on autopilot with simple segmentation and automation. Three simple segmentations will keep your list clean and fresh.
This is the list of email capturing ideas along with a complete email capturing system for your website. The email has been one of the most effective communication media which brand owns. Capturing emails on the website is an essential first step for any marketing automation solution. Here we will be discussing a sustainable experimentation system for finding the best set of techniques for your business.
Excellent customer experience is not by accident. We need to design every step of the customer. We need to anticipate needs and assuage the fears of the customer at every level.