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Ecommerce Email Marketing Audit : The Definitive Guide

By Rahi Jain
Updated April 14, 2021
With 6 billion unique email addresses on the planet, email still has the highest reach of any other mode of communication. People change their physical address more often than their email address. Email can generate an ROI of 1:38 if done right. Email audit is all about doing it right and finding actionable. We will be covering 40+ parameters to check in any email account. Let's get started. Email Audit Benefits Given the long history of email marketing, there's a lot of moving dimensions…

RFM analysis for Customer Segmentation and Targeting

By Rahi Jain
Updated July 28, 2020
Customers are not created equal. Breaking customers into homogenous groups - called segments, helps with 2 objectives - Help with understanding customer better. Aka know your customer. Improve targeting and communication to drive better results. It sounds easy and powerful. Only problem with segmentation is it goes out of hand very soon. You can segments on geographic, demographic, technological, behavioural and what not. Also on each segment (may be 100+), you need to make different targeting…

Winback Campaigns Emails For Reactivation and Re-permission

By Rahi Jain
Updated June 8, 2020
A clean list is a happy list. Regular email cleaning the right way helps with - costing, revenue and domain reputation and more. Run cleaning on autopilot with simple segmentation and automation. Three simple segmentations will keep your list clean and fresh. Benefits of keeping email list clean Keeping list clean have multiple benefits for everyone involved, one of the rare good deeds. Costing Every subscriber costs you money. Even the ones haven't opened your email in months. Either you use…

Browse Abandonment Emails For Window Shoppers

By Rahi Jain
Updated June 5, 2020
Browse abandonment targets the largest segment of your customers - Window Shoppers. Around 30% of email marketing revenue comes from browse abandonment campaigns due to its sheer size. There are four campaigns of browse abandonment namely - product abandonment, category abandonment, search abandonment and home page abandonment. Let's start implementing them today. What is Browse Abandonment? Browse abandonment is automation targeting to users who have left the website without doing much…

15+ Effective Email List Building

By Rahi Jain
Updated June 4, 2020
This is the list of email capturing ideas along with a complete email capturing system for your website. The email has been one of the most effective communication media which brand owns. Capturing emails on the website is an essential first step for any marketing automation solution like this one for ecommerce . Here we will be discussing a sustainable experimentation system for finding the best set of techniques for your business. Building Email Capturing System Given the countless ways to…

10+ Highly Effective Flows For Ecommerce Marketing Automation

By Rahi Jain
Updated June 3, 2020
According to Brian Tracy, only three ways to increase any business – Increase the number of customers. Get those users to buy more. Sell high revenue from those users. Most companies and founders are focused on the first part of the story. In that also they are leaving money on the table. Most companies are nowhere on the 2nd and 3rd. For all the activities you would do on your website to increase conversions, this will be of highest impact. I promise. Let's start. Why marketing automation rocks…
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