Stuck in the email marketing rut? Are your email open rates in a slump? Supercharge your subject lines with 4 of my proven secrets. Imagine you’ve crafted a brilliant email marketing campaign, and invested your time, and maybe even your money into it. You hit send, and then… crickets. Your
Effective email marketing is a game-changer for businesses, but it’s the Call to Action (CTA) that seals the deal. Did you know an average email has a click rate of 0.5% to 1%? This means that only 1% of your total audience will click your email. Now Imagine getting double
After running 1k+ event sale campaigns for 100+ ecommerce brands in last 10+ years, I have perfected a 3 easy steps to run a successful sales campaign.
I’ve discovered some fantastic insights and tricks that are guaranteed to work like a charm when you’re running any sales campaign.
No matter what industry you’re a part of, or what niche you occupy, it’s pretty clear that sales events can be a real game-changer.
In the ever-evolving world of digital marketing, understanding the performance of your campaigns is paramount. Two prominent tools that aid in this analysis are Klaviyo and Google Analytics. Both platforms offer attribution models to track the journey of your customers from discovery to conversion. Both powerful tools, approach attribution in
In the ever-evolving realm of e-commerce, understanding your customer’s behavior and predicting their future actions is like holding a golden key to success. Can you confidently say when a customer will make their next purchase or how much value they will bring over their lifetime as a customer? These questions
The email has been one of the most effective communication media brand owns.
Capturing emails is an essential first step for any marketing automation solution.
Here we will be discussing a sustainable experimentation system for finding the best set of techniques for your business.
A clean list is a happy list. Regular email cleaning the right way helps with – costing, revenue and domain reputation and more.
Run cleaning on autopilot with simple segmentation and automation.
Three simple segmentations will keep your list clean and fresh.
Marketing automation is making your marketing activities automate.
For all the activities you would do on your brand to increase conversions, this will be of highest impact. I promise.
Let’s start.
In the dynamic world of marketing, there’s one channel that consistently outshines the rest. It’s called the Email Marketing!Where, for every $1 invested, it brings back $42 in return. But the challenge is that most brands struggle to come up with an effective, diversified, engaging email marketing calendar. In this
Ecommerce brands rely heavily on email marketing, but did you know that over 20% of emails never make it to the inbox? Klaviyo, being a reputable email marketing tool, can significantly enhance your inbox deliverability, but only if you set it up correctly. In this article, I’ll walk you through
With 6 billion unique email addresses on the planet, email still has the highest reach of any other mode of communication.
Email marketing audit is all about doing it right and finding actionable.
We will be covering 40+ email audit parameters to check in any email account.
Let’s get started.
Browse abandonment targets the largest segment of your audience – Window Shoppers.
Around 30% of email marketing revenue comes from browse abandonment campaigns due to its sheer size.
Let’s start implementing them today.
Welcome your customers to your brand.
Welcome email will get the highest CTR and open rate for your brand possible with email. I promise.
AB testing is an essential part of email marketing, helping you discover what truly drives clicks and conversions.
When we think of AB testing in emails, the subject line often steals the spotlight.
However, it’s time to debunk the myth – email marketing’s AB testing is a whole lot more than just tinkering with subject lines.
Fed up with the same old dull emails that seem to burn a hole in your pocket without much to show for it?
Come along with me on an exhilarating adventure where I’ll reveal the 17 powerful campaigns that have generated a whopping $34 million for my clients. 📈
With $900 billion on stake and 500 million people participating, an average online shopper spends a minimum of $500 during the BFCM. Many ecommerce brands struggle to perfect their BFCM game. Implementing effective BFCM strategies can be 10X your revenue, but the truth is, not everyone manages to do so!
Is your e-commerce email game a hit or miss?
Or are your e-commerce emails falling flat?
Don’t worry; you’re not alone.
We’re here to walk you through the best practices for high-converting email designs.
We’ll unravel the secrets of crafting high-converting email campaigns for your store’s success. 🚀
So, let’s dive in and master the art of email design for e-commerce triumph!
In the complex world of marketing, understanding the quirks of human psychology can be the key to unlocking success. One such psychological phenomenon that marketers have tapped into is the Endowment Effect – the idea that people tend to value things more highly simply because they own them. This cognitive
Paid ads, not only help companies sell more and get new customers but also help in retaining existing customers. As an ecommerce brand, the challenge lies not only in acquiring customers but in keeping them coming back for more. In this dynamic journey, the strategic use of paid ads emerges
Do you have a retention strategy? Brands have acquisition strategy but don’t have strategy to keep customer coming back.
Not working on ecommerce customer retention was my biggest mistake during my last milion dollar startup.
This article covers 22+ customer retention strategies along with a framework for you to come up with more ideas.
“It takes months to find a customer, but only seconds to lose one.” – Vince Lombardi
In the world of email marketing, Vince Lombardi’s words couldn’t ring truer.
Attracting new customers is like striking gold, but what happens when they vanish after one purchase?
Well, this situation is known as the “One-Time Buyer Problem,” and many ecommerce brands often face this problem.
In the ecommerce race, the focus often gravitates toward the pursuit of new customers. The excitement of acquiring fresh faces can be all-consuming, and in the process, the existing treasure trove of loyal customers tends to be overlooked. These loyal patrons, constituting just 1% of your customer base, are not
Are you ready to dominate SMS marketing in 2024? Get ready & brush up to upgrade your SMS marketing strategies! It’s time to 20X your SMS marketing revenue. SMS marketing has become a powerful tool for e-commerce brands looking to connect with their customers and increase sales. With an astonishing
The LTV/CAC ratio is a fundamental metric that measures the relationship between the value a customer brings to your business over their lifetime and the cost incurred to acquire that customer.
This ratio is like the compass for e-commerce brands, guiding them toward profit or peril.
Excellent customer experience is not by accident.
We need to plan every step of the customer journey. Customer journey map is your blueprint for providing great customer experience.
Let’s get started.
RFM (Recency, Frequency and Monetary) framework of segmentation based on customer behaviour is one of the best segmentation to keep your sanity and get results.
Perform RFM Analysis without any tools using Excel.
Every sale involves trust. Be it online or offline.
Question – How you establish trust with your visitor?
Answer – Social Proof
A survey shows that 92% of consumers trust recommendations from friends and family over all other forms of advertising.
Join us in exploring the word of mouth marketing strategies, where genuine buzz takes center stage!
Word of mouth marketing for ecommerce is the art of harnessing the power of recommendations and referrals from satisfied customers.
In good old days, before online shopping, the neighbourhood shop would remember you by your name, know your family, ask about your kids, knows your last purchase, introduce new arrivals and gives you sound advice to purchase next under your budget and well suiting yours needs.
That’s personalisation. We all love personalisation.
As a consumer, it makes us feel more human.
After running an ecommerce business for 7+ years and now an ecommerce email marketing agency for 3+ years, I have a unique perspective of being an ecommerce founder and agency owner.
Also, during working with 50+ ecommerce brands, we’ve had countless conversations about their email marketing strategy. With our free audit, we have reviewed multiple accounts to see other agencies’ implementation.
We’ve developed a good sense of what businesses are looking for when they hire email marketing agencies, what they’re disappointed by in the ones that don’t work out, and what real success in an engagement looks like.
No one take trial without checking the pricing.
This article covers email marketing agencies work scope and pricing especially for ecommerce brands.
