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Do you have a retention strategy? Most brands have acquisition strategy but don’t have strategy to keep customer coming back.

Not working on ecommerce customer retention was my biggest mistake during my last milion dollar startup.

This article covers 22+ customer retention strategies along with a framework for you to come up with more ideas.

No one take trial without checking the pricing.

This article covers email marketing agencies work scope and pricing especially for ecommerce brands.

With 6 billion unique email addresses on the planet, email still has the highest reach of any other mode of communication.

Email marketing audit is all about doing it right and finding actionable.

We will be covering 40+ email audit parameters to check in any email account.

Let’s get started.

A clean list is a happy list. Regular email cleaning the right way helps with – costing, revenue and domain reputation and more.

Run cleaning on autopilot with simple segmentation and automation.

Three simple segmentations will keep your list clean and fresh.

Welcome your customers to your brand.

Welcome email will get the highest CTR and open rate for your brand possible with email. I promise.

In good old days, before online shopping, the neighbourhood shop would remember you by your name, know your family, ask about your kids, knows your last purchase, introduce new arrivals and gives you sound advice to purchase next under your budget and well suiting yours needs.

That’s personalisation. We all love personalisation.

As a consumer, it makes us feel more human.

Every sale involves trust. Be it online or offline.

Question – How you establish trust with your visitor?

Answer – Social Proof

RFM (Recency, Frequency and Monetary) framework of segmentation based on customer behaviour is one of the best segmentation to keep your sanity and get results.

Perform RFM Analysis without any tools using Excel.

The email has been one of the most effective communication media brand owns.
Capturing emails is an essential first step for any marketing automation solution.
Here we will be discussing a sustainable experimentation system for finding the best set of techniques for your business.

Marketing automation is making your marketing activities automate.

For all the activities you would do on your brand to increase conversions, this will be of highest impact. I promise.

Let’s start.

Excellent customer experience is not by accident.

We need to plan every step of the customer journey. Customer journey map is your blueprint for providing great customer experience.

Let’s get started.

Browse abandonment targets the largest segment of your audience – Window Shoppers.

Around 30% of email marketing revenue comes from browse abandonment campaigns due to its sheer size.

Let’s start implementing them today.