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80+ DTC Brands

SCALE YOUR SUBSCRIPTION. NOT YOUR AD SPEND.

The newsletter for subscription brand operators. Frameworks, teardowns, and tactics tested on 30+ subscription brands.
Subscription retention frameworks that work.
Playbooks tested on 30+ subscription brands.
Plug-and-play email, SMS, and cancel flow tactics.
🎁 BONUS: Subscription LTV Scorecard™ Methodology. 8 dimensions. 48 checkpoints. Free when you subscribe.
Subscription LTV Scorecard methodology on a phone: 8 dimensions, 48 checkpoints, scored out of 100

What you get every week

One email a week on one subscription problem: the numbers behind it, a brand that gets it right, and what to fix first.

Brand teardowns

How Grüns, IM8, Mars Men and Dr. Squatch run their subscription programs, scored on 48 checkpoints, and what a $1-10M brand can copy.

Real subscription data

Cohort charts, take rates and cancellation data from real programs, like the 30,275 cancellations that show which days subscribers leave.

What to fix first

What to change in your offer, cancel flow or onboarding, and the order to do it in.

Read the latest issues

RetainUP newsletter cover: Order 2 Retention: How a Free Gift Lifted Conversion 85%

Order 2 Retention: How a Free Gift Lifted Conversion 85%

  • Subscription Offers, Subscription Retention
RetainUP newsletter cover: Cancel Flow Routing: Match the Save Offer to the Reason

Cancel Flow Routing: Match the Save Offer to the Reason

  • Customer Retention, Subscription Retention
RetainUP newsletter cover: Subscription Churn Audit: 10 Yes-or-No Questions

Subscription Churn Audit: 10 Yes-or-No Questions

  • Customer Retention, Subscription Retention
Rahi Jain, subscription LTV specialist and founder of RetainUP

Hi! I’m Rahi

15+ yrs in Ecommerce
Founded & scaled fashion ecommerce marketplace to $20m/yr (2012-19)
Since 2020, helped 80+ brands generate $63m+
30+ subscription brands. Bioderma, Boka, SunMed.
Logos of brands RetainUP has worked with, including Bioderma, Boka, ZitSticka, If It Barks, Le Peach and Institut Esthederm

Subscription breakdowns on YouTube

Every week I pull apart how a big subscription brand runs its program, and what a $1-10M brand can copy.

Dr. Squatch subscription breakdown

How a $1.5B brand sells $6 soap on subscription.

Grüns subscription breakdown

Inside a $1.2B program, and what a smaller brand can copy.

IM8 subscription breakdown

Beckham's $188M brand, scored 64 out of 80.

Mars Men subscription breakdown

A $100M program scored 62 out of 100.

Subscription offer structure

The five-step framework behind every offer we build.

Cancel flow

How to build one that saves one subscriber in three.

Cohort analysis

The reports that show why subscribers stop reordering.