The subscription strategy your email agency never shows you.
One email a week on subscription retention: the numbers, the strategy, and what to fix first.
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Written by Rahi Jain30+ subscription programs. 80+ DTC brands. In ecommerce since 2009.
Ask two subscription apps what good retention looks like for a supplement brand.
Skio says 20 to 30% are left at order 3. Recharge looked at 1,800 supplement brands: 57.6%.
Same category. Same order. Twice apart. Here are the bands we use:
| Rating | Order 3 retention |
|---|---|
| Poor | under 45% |
| Average | 45 to 62% |
| Good | 62 to 72% |
| Excellent | over 72% |
What's in every issue
Three parts, in the same order every week.
The numbers
Cohort charts, take rates and cancellation data from real programs, like the 30,275 cancellations that show which days subscribers leave.
The strategy
How Grüns, IM8, Mars Men and Dr. Squatch structure their offers, cancel flows and onboarding, scored on 48 checkpoints, and the parts a $1-10M brand can copy.
What to fix first
What to change in your offer, cancel flow or onboarding, and the order to do it in.
Read the latest issues
The Subscription LTV Scorecard™ methodology
The same 8 dimensions and 48 checkpoints we use to score every client program. Check your own subscription program against it.
- 8 dimensions, from offer to cancel flow
- 48 checkpoints across the subscriber journey
- The 5 tiers, from Critical to Best in Class
Hi! I’m Rahi
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The numbers, the strategy, and what to fix first. One email a week.