Le Panier Francais​ Case Study

Industry

Grocery US Market

Platform

BigCommerce

Revenue

$900K Per Year

Client Intro

Selling imported authentic
french products in US market.

Results

9X Revenue

Increase From Email Marketing

Before

After

Group 1250
Group 1251

Per Month
From Mailchimp

Per Month
From Klaviyo

27% Revenue

From Klaviyo

Before

After

Group 1252
Group 1253

From Mailchimp

From Klaviyo

6X More Subscribers

Before

After

Group 1254
Group 1255

Per Month

Per Month

Ellipse 131

All newsletter got 20%+ Open Rate with highest being 49% on 30 days engaged segment.

Ellipse 131

30% audience suppressed to save costing and increase email deliverability.

Ellipse 131

Exit intent pop up is getting 6% form submit rate capturing good leads.

Problems

Solutions

Migration from Mailchimp

Brand was using Mailchimp for quite some
time and had a user base of over 10K
on Mailchimp.

Initial setup, list building and cleaning

We did the initial audience imports and setup compliance, preference pages and forms. For list building, we deployed exit intent pop-ups along with embeds. Extra care was taken to ensure the mailchimp unsubscriber list.

Automation Setup

Using Bigcommerce plugins to sent out abandon cart and back in stock text-only emails. Both were one time email without any drip flow

Build Automation Flows

We set up the flows recommended for their needs. As they have large buyers base, we tried to engage them again. Every flows are around 4-5 original emails.

Regular Newsletter

Brand sent once or twice a month newsletter campaigns.

Sending Regular Newsletter

Created brand monthly planner to target pre-purchase, post-purchase, category-specific segments to re-engage customers.

Validation

Our Work

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