The Brand
Setu creates modern nutritional supplements to resolve lifestyle-related health concerns.
They cater to adults who are conscious about their health and looking for science-backed solutions. Their bestsellers include solutions for the eye, sleep, and weight loss.
The Challenge
We onboarded Setu in April 2021, when the brand was planning on moving its email marketing from CleverTap to WebEngage.
The brand wasn’t sending regular campaigns to its list, missing out on a considerable chunk of revenue. It struggled with engaging its active base of 60,000 subscribers.
It only had Shopify’s default automations with no segmentation or functional list building.
The Solution
The RetainUp team started by helping the brand migrate from CleverTop to WebEngage. After that, we also did hyper-segmentation for the brand’s list. This was necessary to personalize the communication for the subscribers.
Automations
We set up customer journey automations to keep the buyers in the loop before and after purchase. The touchpoints covered were welcome, browse abandonment, cart abandonment, incomplete checkout, replenishment, winback, etc.
We also created automations to target the customers of certain products and journeys on the brand’s mobile application.
Campaigns
Our team provided end-to-end support for the brand’s email campaigns. We created on-brand emails to engage the subscribers regularly.
The emails highlighted the product benefits, social proof, and brand USPs to encourage buying.
Other Channels
The automations and campaigns were also set up over SMS to nudge the subscribers. The welcome pop-up was created to attract more signups from the website.
We also created the content for campaigns and automations over web push and WhatsApp.
Reporting & Segmentation
The email performance was analyzed to gain insights and optimize the strategies accordingly. We tracked attributes like send time, day of the week, offer promoted, etc. to determine best practices.
Based on those insights, we segmented the list to customize communication for individual products.
The Results
In a span of 2 months, the brand generated Rs. 13.06L from email and SMS marketing via WebEngage. The email revenue from campaigns was Rs. 3.81L and that from automations was Rs. 1.75L.
In these 2 months, the automations maintained almost 2X the open rates from campaigns. They generated Rs. 15,117 in revenue, with a 22.54% average open rate and a 4.55% average click rate.
The Monsoon Mania Sale campaign generated Rs. 13,585 in revenue. An informative campaign got a 22.32% open rate.
