The Brand
ZitSticka is a brand offering pimple patches, skincare, and supplements, primarily focused on acne treatment and prevention. It appeals to young adults and teenagers who are proactive about their skin health and prefer effective, science-backed solutions.
The Challenge
ZitSticka found us through Heyday, a digital brand platform, at the end of May 2024. The brand sold monthly subscription programs for its products and wanted to do something about the low customer retention.
The brand had a list of 339K subscribers to their newsletter but had trouble sending regular campaigns to them. It wanted a professional team to handle the email marketing campaigns for its subscribers.
The Solution
For ZitSticka, we started to work simultaneously on both automations and campaigns. The strategy was to give more weightage to subscriptions to get more repeat buyers.
Automations
In just 2 months, the RetainUp team was able to create 5 core automations – welcome, browse abandonment, cart abandonment, incomplete checkout, and canceled subscription.
The benefits of subscriptions were highlighted in all automations, enticing the subscribers to grab exclusive discounts.
Campaigns
We strategized a monthly campaign calendar that covered the best-selling products from the brand. The tone was conversational and youthful, connecting with the young target audience.
The designs were created with a modern and vibrant feel. It was ensured that one-fourth of the campaigns sent each month had a specific section dedicated to the subscriptions.
List Building & SMS
To expand the subscriber list, we created welcome intent website pop-ups that clearly highlighted the visitors’ pain points and what ZitSticka offered to them – a solution and a discount.
With the growing list, we created SMS campaigns for the time-sensitive offers and encouraged the subscribers to take action.
The Results
In the first month for ZitSticka, we generated a revenue of $39.65K through automations. This was 3.88% higher than the past performance. The click rate doubled, and the conversions went up by 43%.
From the email campaigns, the AOV increased from $64.45 to $69.76, which is 8.24% higher. The click rate went up by 1.82%.
We increased email deliverability by 57.08%, successfully delivering 999,838 emails. Our team regularly optimized the subject lines for the automations to ensure high deliverability.