The Brand
Boka is a brand that sells non-toxic and fluoride-free oral care products. It is for adults interested in nature-based and effective oral care. It helps them maintain a modern oral routine through monthly subscriptions.
The Challenge
We onboarded Boka in May 2024, through the digital brand platform Heyday.
The brand was looking for a solution to increase its number of oral care subscriptions. The customer retention was low and did not lead to many repeat buyers.
The brand had a huge subscriber base of over 344K but was not sending regular campaigns to them. It wanted a professional team to handle the email marketing campaigns for its subscribers.
The Solution
For Boka, we had a supercharged start, simultaneously working on both automations and campaigns. The subscriptions were given priority in the email messaging to encourage more repeat buyers.
Automations
In just 2 months, the RetainUp team was able to create 7 core automations – welcome, browse abandonment, cart abandonment, incomplete checkout, extended winback, canceled subscription, and last active buyer. The benefits of subscriptions were highlighted in all automations, with the focus leaning more toward the savings they offered.
Campaigns
We strategized a monthly campaign calendar that covered the best-selling products from the brand. The copy was kept educational, but not patronizing. The designs had a modern feel without seeming too trendy. It was ensured that one-fourth of the campaigns sent each month had a specific section dedicated to the subscriptions.
List Building & SMS
To expand the subscriber list, we created welcome intent website pop-ups that clearly highlighted the visitors’ pain points and what Boka offered to them – a solution and a discount. With the growing list, we created SMS for the limited-period offers and nudged the subscribers to take action.
The Results
In the first month of working with Boka, we generated $192K through emails. Of this, $70.6K was campaign revenue, and $121K was by automation.
We increased email deliverability by 83.51%, delivering 1.39M emails successfully with a reduced spam rate.
The overall open rate for this month was 47.28%, 11.16% higher compared to the previous month. The AOV from campaigns went from $44.87 to $57.88, in just one month, increasing by 28.99%.
Our team regularly optimized the subject lines for the automation to ensure high deliverability.