Dr. Bo Bennett has a PhD in social psychology. He currently runs over a dozens websites, has written over a dozen books mostly on the topics of critical thinking, and teaches several online courses.
He has been in the self-publishing industry for over a decade and has written multiple screenplays.
Dr. Robert Bennett, on customer retention psychology, delves into the various aspects of buyer’s remorse and customer loyalty. He emphasizes the role of psychological factors in driving consumer behavior, such as the dopamine hits associated with purchase and product usage. Loyalty is established when consumers identify with a product or service, leading to brand advocacy. Dr. Bennett also discusses the ethical considerations in marketing, highlighting the importance of avoiding high-pressure tactics and being mindful of customer annoyance. The video covers topics ranging from the power of persuasion techniques to the impact of artificial intelligence on customer retention. Overall, the discussion provides valuable insights into the psychology behind customer retention and the ethical practices required to build lasting relationships.