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Avoid Ecommerce Blended Metrics For Profitable Growth

To grow profitably, stop looking at blended metrics.

Blended CAC, ROAS, LTV, CR, AOV, and Churn Rate do more harm than good.

Nothing damages a brand strategy more than blended metrics.

Blended metrics will not help unless you are selling a single product on a single channel to a single type of user.

Focus on segmented metrics for a clearer picture and better decision-making.

Here’s what you can do:

  • Break down CAC by channel
  • Analyze ROAS per campaign
  • Segment LTV by customer type – Recognize which customer segments are the most valuable.
  • Evaluate product performance individually – Determine which products are truly driving profitability.
  • Dissect CR by channel and product – Pinpoint where your conversion efforts are most effective.
  • Monitor AOV by product line and customer – Optimize pricing and promotions accordingly.
  • Track churn rates separately by product and channel

The main buckets are – product line, channels, and customers.

Once you start breaking up the blended metrics in each bucket.

The right strategy will reveal itself without any effort.

I promise 🤞

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