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P&L Analysis – Every marketing strategy starts with breaking down your P&L. A bird’s eye view to optimize your Contribution Margins, COGs, 3PL, and OpEx costs.
Customer Portfolio Optimization – To find your most profitable audience mix. The mix of how many new customers and how many existing customers need to be engaged each month for profitable growth. Customer behavior across the product range and channel as well.
Product Portfolio Optimization – To weed out non-performing categories/products. Starting from product impact on acquisition, conversion rate, and retention. Also pricing tests, bundling, and recommendation engine.
Channel Optimized Mix – To find how much money is spent on which product and customer group. Making a mix of optimized acquisition and retention strategies across paid acquisition and owned channels.
Cash Flow Optimization – Enabling better synergies in marketing and inventory management. Includes generating higher cash flows for the business to grow without choking.