In this competitive world of ecommerce, you can easily boost your sales by 15%-20% and revenue by 35%-40%. Simply by optimizing your brand’s hero products.
But here’s the challenge mostly all the ecommerce brands encounter i.e. finding innovative ways to boost your average order value is crucial for sustained growth. One highly effective strategy is creating “product bundles” that not only offer value to customers but also encourage them to spend more.
The goal is to create product bundles for the brand with the help of my Product Bundle Framework and find the perfect bundle for your brand.
In this article, we will explore the art of crafting product bundles with the exact step-by-step framework to create your bundles.
- The Price Saver Bundles
- Gifting Bundles
- Convenience Bundles
The Price Saver Bundles – Ways Customers Can Save
Price Saver Bundles are designed to appeal to customers who love a good deal. By grouping low-ticket items, offering discounts on multiple purchases of the same product, or providing a “Buy Two, Get One Free” deal, you can entice customers to save money while increasing your average order value.
1) Group Low Ticket Products
Creating bundles that combine low-ticket accessories is a good strategy. For example, if you run an apparel store, consider bundling complementary accessories like scarves, hats, and jewelry at a discounted price when purchased together with clothing items. This not only increases the perceived value for the customer but also boosts your overall sales.
2) Multiple Purchase Discounts on the Same Product
Encourage bulk buying by offering discounts on multiple purchases of the same product. This strategy works exceptionally well for consumables or products with a shorter shelf life. For instance, a skincare brand could offer a discounted rate for customers buying three bottles of a popular moisturizer, promoting both savings and customer loyalty.
3) Buy Two Get One on the Same Product
The classic “Buy Two, Get One Free” promotion is a powerful tool to drive sales. This type of bundle not only incentivizes customers to buy more of a particular product but also introduces a sense of generosity and value. Consider offering this deal on products with a wide appeal or those that customers frequently need to replenish.
The Gifting Bundles – Ways Customers Can Gift
Gifting Bundles cater to customers looking for thoughtful presents for their loved ones. By curating bundles around specific occasions or price points, you can tap into the gift-giving market and encourage customers to spend more on their purchases.
1) Around Any Occasion
Create product bundles tailored to different occasions such as birthdays, anniversaries, or holidays. For instance, a beauty brand could offer a bundle with a variety of skincare and makeup products, perfect for gifting during the holiday season. Ensure that the packaging is festive and includes options for personalization to enhance the gifting experience.
2) Around Any Price Point
Appeal to a broader audience by offering gifting bundles at various price points. This allows customers to find the perfect gift within their budget. Consider creating tiers such as “Under $50,” “Under $100,” and “Luxury Picks” to accommodate different spending preferences. This strategy not only attracts more customers but also provides a seamless shopping experience.
Convenience Bundles – Ways Customers Can Buy Quickly
Convenience Bundles targets customers seeking a quick and hassle-free shopping experience. By bundling products around common pain points, frequently bought items, or bestsellers, you can simplify the decision-making process and encourage customers to make faster purchasing decisions.
1) Around a Pain Point
Identify common pain points your customers face and create bundles that offer solutions. For example, a fitness apparel brand could curate a bundle featuring workout clothes, a water bottle, and a fitness tracker – addressing the pain point of starting a new fitness journey. Highlighting the convenience of having everything they need in one package can significantly increase sales.
2) Frequently Bought Products
Analyze customer buying patterns and bundle frequently purchased items together. For a tech store, this could mean bundling a laptop, a laptop bag, and antivirus software. By anticipating customer needs and offering a complete solution, you not only save customers time but also boost your average order value.
3) Bestseller Bundles
Leverage the popularity of your best-selling products by creating bundles that feature these star items. This not only helps promote your top-performing products but also encourages customers to explore complementary items they might not have considered. Consider offering a discount or exclusive packaging to sweeten the deal and drive sales.
Recommended Apps
Various apps and tools in Shopify can help streamline the process of creating and managing product bundles.
1) Bundable (Customizable Kits)
Bundable is a simple tool that allows your customers to create easy-to-shop bundles and kits with price incentives. Be the one-stop-shop for your customers, and increase average order value. As a single SKU bundling app, Bundable is a great fit if you fulfill from within Shopify and don’t rely on third-party fulfillment services. As you create new bundles, the app will generate a page for your online store automatically.
2) Bundler ‑ Product Bundles
Bundler allows you to offer discounts on your products when the customer purchases them together in a bundle. Product bundles will help you increase your average order value, boost your sales, and promote popular products together! The Bundler app gives you the power to create classic bundles, Mix and match bundles, volume discounts, frequently bought together, fast bundle upsells, grocery discounts, discount popups, mix bundles, tiered discounts, build your own bundle, automatic bundle discounts and more!
3) Fast Bundle | Bundles Upsell
Offer all bundle types Include compelling bundle offers using our Bundle as Product to create meaningful combos, kits, and sets (both single SKU and multi SKU packs). Use our Volume discount to create various quantity break options. Grant your customers the chance to create their own bundles from collections using our bundler (bundle builder) via the Collection Mix & Match. Cross-sell with our ultimate AI-based Amazon like Frequently Bought Together Shopify bundles.
Conclusion
Crafting compelling product bundles is an art that requires a deep understanding of your customer’s needs and preferences. By strategically implementing Price Saver Bundles, Gifting Bundles, and Convenience Bundles, you can not only increase your average order value but also enhance the overall shopping experience for your customers. Keep experimenting, stay attuned to customer feedback, and watch your ecommerce revenue soar as you master the art of bundling.