The Brand
MusicMajlis is a marketplace for music and sound equipment. It brings the widest variety of products, the smoothest shopping experience, and the best service to musicians and content creators in the UAE. The team was looking for an agency that could help strategize and scale it profitably.
The Challenge
In January 2021, we got CEO Amrit Shivlani on board for the email marketing of Music Majlis. The online store was dealing with a low AOV, despite having an extensive collection of instruments from the top brands in the industry.
The store was not generating much revenue from emails and wished to create customer journey automations. It also needed a campaign strategy to start sending regular email campaigns to its subscriber list of around 4k.
The Solution
The RetainUp team helped Music Majlis get its conversions on track with customer journey automations and on-brand campaigns. We also helped them by growing their subscriber list by list building.
Automations
Firstly, we covered pre-purchase touchpoints like first signup, abandoned browse, and abandoned checkout.
We also created post-purchase automations like cross-selling, winback, and sunset.
Campaigns
Secondly, we mapped out the plan for regular campaigns to keep the subscribers engaged.
All their major promotions, best-selling products, and social proof were covered in these emails to encourage more purchases.
SMS & List Building
Thirdly, we created two welcome intent pop-ups for the store, one of them with a survey to understand the visitors’ needs.
These pop-ups also helped in growing the subscriber list.
The Results
To begin with, 14% of the store’s revenue came from email marketing in last click Google Analytics, and the Klaviyo revenue was 39.22%.
More than 53% of the Klaviyo revenue was from the automations, which started with an average click rate of 2.98% and grew the revenue by 2.7X in the first month.
In May 2021, we did an Eid campaign for the store, which generated $29k within a week. It had an average open rate of 11.02% and a click rate of 1.34%.
The store consistently gained 200+ subscribers every month and increased its conversion rate by 1.9%.
