BFCM is nowhere near what it used to be 10 years earlier.
With multiple big sales throughout the year, people don’t wait outside stores for deals.
In 2024, retail is so much more than BFCM.
Brands that win are the ones that ride the wave straight into the New Year.
Here’s how to keep the momentum going:
Start Gifting for Christmas
Most people begin their Christmas shopping during BFCM, but many wait until mid-December to finalize their gifts.
Running similar offers alongside gift guides can keep your revenue steady.
Set Up Strong Post-Purchase Journeys
Running upsell, cross-sell, and replenishment automation helps you get repeat purchases from newly acquired customers.
With smart personalization, you can engage them for their next purchase.
Focus on Collecting Reviews/Feedback
With all the acquisitions, it’s the best time to get reviews.
Use these insights to refine your ads, products, and overall customer experience.
Focus on Educational Content
Don’t settle for a single purchase—nurture your audience for future revenue.
Share guides, videos, and other content that helps them maximize their purchase value and build an emotional connection with your brand.
Remember, retail is not a sprint; it’s a marathon.
Daily revenue targets are equally important as big spikes.
