The Brand
KULA Recovery is a brand selling cold plunge tubs in the Middle East. They target adults aged 25-45, like athletes, who prioritize their health and revival.
They also target spas, hotels, and other businesses that provide a luxurious and revitalizing experience for their customers.
The Challenge
KULA found us through the marketing agency GHM Consultancy in April 2024. They needed help with launching their brand in the UAE market.
It wanted professional support in building a subscriber list and getting more and more buyers.
The brand also had a list of B2B cold audiences and wanted an effective strategy to turn them into customers.
The Solution
The RetainUP team started by creating customer journey automations and a website pop-up to attract buyers. We strategized email content for both B2B and B2C audiences.
Automations & Pop-Up
We covered pre-purchase touchpoints – welcome, browse abandonment, checkout abandonment, and set up a post-purchase automation.
To grow the brand’s subscriber list, we created a welcome intent pop-up that would attract signups from website visitors.
Campaigns
We created an exciting White Friday campaign for the brand, promoting its biggest offer with an engaging email series. We also did new arrival emails to announce the features of the newly launched products.
The emails were created with a premium feel, attracting the subscribers’ attention to the convenience and customizable features of the plunges.
B2B Strategy
We created an email strategy for the brand’s B2B audience and cold prospects. It included the automation roadmap and campaign ideas for engaging the audience.
The Results
In the first month, the brand made AED 48.63K revenue from Klaviyo, 33% of the brand’s total revenue. The automations this month had an average open rate of 52.6%, and a 5.8% average click rate.
The Welcome Flow average click rate increased from 7.3% to 8.79% in 30 days.
The website pop-up had a conversion rate of 1.41% in the first 2 months.