Those who ignore retention are stuck in a costly cycle of acquisition trap.
The result?
Higher expenses, lower returns, and a business model that’s tough to sustain.
You are under constant pressure to acquire each month to grow.
Or even to stay at the same level as last month or last year.
In reality, you’re making money for Meta & Google.
But what if I told you the biggest win comes from focusing on retention?
It compounds over time.
If you can retain your customers for a long period.
Continuously add new acquisitions at a standard level.
In 2-3 years, around 60-70% of revenue will come from your existing customers, maybe even more.
With healthy retention, you can break the acquisition cycle.
Don’t look at acquisition to grow, look at compounding retention to grow.
So, where’s your focus today? Acquisition or Retention?