Fed up with the same old dull emails that seem to burn a hole in your pocket without much to show for it?
Come along with me on an exhilarating adventure where I’ll reveal the 17 powerful campaigns that have generated a whopping $34 million for my clients. 📈
As the legendary marketer, Seth Godin, once said, “Build trust and earn attention. The entity that gets the most trust will get the most customers.”
And yes, he couldn’t be more right! 🙌
Email campaigns can build trust as compared to other channels; creating valuable, personal touches—at scale.
But, often the question arises, what types of email campaigns you should have in your arsenal?
So, join me, and take my swipe file for sending engaging email campaigns that generate revenue and keep your click rate & open rates high. 🚀
In this article, we’ll break down 17 email marketing campaigns with 2 examples each to understand how these campaigns work for various ecommerce brands.
#1 New arrival campaign
#2 Bestsellers email campaign
#3 Social proof emails
#4 Single-product hero campaign
#5 Single-category campaign
#6 Multi-category campaign
#7 Plain text campaign
#8 Informative campaign
#9 Promoting a social cause campaign
#10 Social media contest
#11 Back-in-stock
#12 Pre-order
#13 Bundle campaign
#14 Ingredients campaign
#15 Gift card campaign
#16 Quiz campaign
#17 Seasonal event campaign
If you’re aspiring to generate 30% – 60% of revenue from email every single month in less than 45 days then book your free retention email plan here.
Top 17 Email Marketing Campaigns Every Ecommerce Brand Should Have For Their Audience
#1 New Arrivals
New Arrivals email campaigns are like unwrapping a surprise gift for your audience.
They are like a virtual fashion show, essential for keeping your audience informed, engaged, and curious to explore your latest offerings
It helps you stay connected with your customers and boost your brand’s appeal, ultimately leading to more conversions.
These new arrival campaigns play a crucial role in your email marketing strategy & here’s why they’re important:
- Exclusive First Look
New arrivals email campaigns offer your subscribers an exclusive sneak peek at the latest fashion pieces, creating a sense of excitement and anticipation.
- Engaging Content
These emails keep your audience engaged, encouraging them to click through to your email campaign to explore the new arrivals.
- Increased Traffic
By showcasing the hottest fashion items, these new arrivals emails can boost website traffic and drive more potential customers to your online store.
- Building Loyalty
Sending new arrivals emails from time to time helps in building a loyal customer base, as subscribers eagerly await each update and keep coming back for more of your fashionable offerings.
So, it’s best to plan your new arrival campaigns from season to season that will keep your audience hooked and engaged.
#2 Bestsellers
Running a Bestseller email campaign is like shining a spotlight on your audience.
The thumb rule says these are the safest options for running an email campaign where nothing can go wrong.
As they are high-converting and super engaging 🙌
Bestseller email campaigns are like a curated gift guide from your brand to your audience, highlighting what’s hot and irresistible.
And here’s why these campaigns can always succeed leaving a positive impact on your audience.
- Customer’s Favorite
The bestseller campaigns highlight your most popular and loved products, giving your customers easy access to items that have already won the hearts of others.
- Discover Hidden Gems
These emails help your audience discover products they might have missed, offering a chance to uncover hidden gems in your store’s inventory.
- Trust-Building
By featuring top-rated and well-loved items, Bestseller emails build trust with your subscribers, as they know that these products have already received positive reviews and approval from other customers.
- Compelling Urgency
Bestseller campaigns create a sense of urgency, encouraging subscribers not to miss out on these amazing items, which can lead to increased sales and customer engagement.
Therefore, these campaigns play a pivotal role in driving sales, fostering loyalty, and keeping your customers engaged. They’re the key to boosting your brand’s credibility and revenue!
#3 Social Proof emails
Running a Social Proof email campaign is like turning your customers into your best advocates.
Where the impact is substantial. Social Proof campaigns build credibility, alleviate doubts, and encourage action.
When potential customers see others who’ve had a positive experience with your brand, they’re more likely to trust you and convert.
It’s like having a group of friends vouching for a new restaurant—they make you want to try it!
In a nutshell, these campaigns harness the power of happy customers to build trust and drive conversions.
It can include various types of social proof, such as:
- Reviews
Sharing positive reviews from satisfied customers in your emails can sway potential buyers. For instance, featuring a review that says, “I love this product! It’s a game-changer!” can convince others to make a purchase.
- Video Reviews
Video testimonials or reviews add authenticity. When customers see someone like them raving about a product, it boosts confidence. Imagine sharing a video of a customer demonstrating how your product solved their problem.
- Social Media Reels
If your brand is active on social media, showcasing engaging reels or stories in your emails can drive traffic to your social channels and website. For example, sharing a short reel of customers unboxing and using your product can pique interest.
Therefore, these social proof campaigns are the key to winning the trust and loyalty of your target audience.
#4 Single-Product Hero Campaign
Running a single product as a hero for an email campaign is like giving your star product the spotlight on the main stage.
In my experience running a single product as a hero in a campaign is an effective way to highlight “the best product” of your ecommerce brand that will drive engagement, and boost sales.
It will help simplify your customer’s journey and ensure your audience doesn’t miss out on what you consider a real gem in your product lineup.
Take my word, It’s a powerful strategy that carries immense importance, and here’s why:
- Spotlight on Excellence
A single product hero campaign puts a spotlight on your standout product, making it the star of your email marketing and creating a buzz around it.
It’s like saying, “Hey, check out this incredible item we’re super excited about!”
- Captivating Attention
By featuring one hero product prominently, you capture your audience’s attention and focus it on what truly matters which leads to increasing the chances of engagement and conversions.
- Simplified Decision-Making
This strategy simplifies decision-making for your customers. It clearly communicates why the featured product is special and why they should consider purchasing it, streamlining the buying process.
- Clear and Compelling
Just like the “Flavor of the Day” sign at an ice cream parlor, a single product hero campaign instantly grabs attention and informs customers about the unique qualities of the product, making it easy for them to make a choice.
So, if you’re looking to promote that one outstanding product of your ecommerce brand then you should definitely go for these single-product campaigns.
#5 Single Category Campaign
Just like a single-product campaign, the single-category campaign also works in a similar way. The only difference is that in these campaigns I prefer promoting only one single category.
Running a single-category email campaign is like organizing a well-curated section just like we see in our supermarket.
In the same way single-category email campaign also streamlines the shopping experience which increases engagement and drives sales.
It’s an effective way to cater to specific customer interests and boost the chances of conversions.
In my 15+ years of experience, I can confidently say that it’s an essential strategy in email marketing with numerous benefits, and here’s why it’s important:
- Targeted Shopping Experience
Single-category campaigns offer a focused and immersive shopping experience by highlighting specific product categories, helping customers find what they’re looking for with ease.
- Enhanced Engagement
By narrowing the focus to a particular category, you attract customers who are specifically interested in those products, resulting in higher click-through rates and increased conversions.
For example, somebody looking for footwear would be more excited upon receiving an email on “Footwear Extravaganza” 😀
- Streamlined Decision-Making
This strategy simplifies the decision-making process for your customers. They can skip jumping through various product types and go directly to what interests them most, making the shopping experience efficient and enjoyable.
- Direct Path to Desires
Just like entering a bookstore’s “Mystery Novels” section when in the mood for detective stories, a single-category campaign provides a direct path to the products customers want, ensuring they discover the best offerings in their preferred category.
So, focus on promoting a single category. It’s like a spotlight on what your audience craves, making their shopping journey more delightful and straightforward!
#6 Multi-Category Campaign
Running a multi-category email campaign in email marketing is like offering a buffet of options.
It is an efficient way to engage a diverse audience, drive traffic, and boost sales.
I usually call these LookBook campaign as it not only simplifies the shopping experience but also offers something for everyone within a single email.
It’s a dynamic strategy with a host of benefits and here’s why it’s important:
- Diverse Shopping Experience
Multi-category campaigns offer a diverse shopping experience by showcasing a wide range of product categories in a single email, allowing customers to explore various offerings in one go.
- Broad Audience Appeal
By presenting multiple categories, you cater to a broader range of customer interests within a single email, increasing the likelihood of engaging a wider audience and driving higher click-through rates and conversions.
- Shopping Convenience
This strategy provides convenience for your customers, as they can browse and shop for items across various categories without waiting for separate emails. It’s like bringing the mall experience to their inbox, offering a one-stop shopping destination.
- Efficient Exploration
Just like offering different “stores” in one place, the multi-category campaigns make it easy for subscribers to explore and discover products from various categories, streamlining their shopping experience and saving them time.
So, try implementing the versatility of multi-category campaigns—they’re like a shopping extravaganza that caters to all tastes and preferences, enhancing your email marketing’s effectiveness!
#7 Plain Text Campaign
Sending a plain text email campaign in email marketing is like having a genuine conversation with your subscribers.
Plain text email campaigns are a valuable tool for creating a personal connection with your audience. However, in my experience, they may not be ideal for every situation.
It’s a strategy with its own set of pros and cons. Here’s why it matters:
#PROS
- Authenticity
Plain text emails feel personal like a friend reaching out. They can build a sense of trust and connection with your audience.
- Deliverability
These emails often have better deliverability rates since they’re less likely to trigger spam filters.
- Mobile-Friendly
Plain text emails are typically more mobile-friendly, ensuring a smooth reading experience on smartphones.
#CONS
- Limited Visual Appeal
Plain text emails lack the visual elements of HTML emails. You can’t include eye-catching graphics or formatting.
- Limited Tracking
Tracking engagement can be challenging with plain text emails. You may have limited data on opens and clicks.
- Less Information
Without visuals and formatting, conveying detailed information or showcasing products can be less effective.
Therefore I’ve observed that the impact on the audience is twofold:
- Positive Impact
Plain text emails can feel more personal and less promotional, resonating with subscribers looking for authentic interactions.
For example, a local café sending a plain text email about a new menu item can create a warm and personal connection with customers.
- Negative Impact
On the flip side, plain text emails may not grab attention as effectively as visually appealing ones.
For instance, an e-commerce store promoting a sale might miss out on showcasing product images and offers.
Hence, It’s essential to consider your specific goals and audience preferences when deciding whether to go with plain text or HTML.
#8 Informative Campaigns
Running an Informative Email Campaign is like being a trusted advisor to your customers.
In my experience, running an Informative email campaign is an effective way to educate your audience, showcase your expertise, and strengthen your customer relationships.
By using various mediums like videos, blogs, reels, and podcasts, you’re offering valuable information that resonates and empowers your audience.
It’s a powerful strategy with numerous benefits. Here’s why it’s vital:
Imagine you’ve got a fantastic product, but your audience might not fully grasp its potential.
For example, if we talk about magnetic eyeliner.
Here an informative campaign would focus on educating your subscribers about the product’s features, benefits, and the best ways to use it.
It can include various mediums:
- Video
Sharing video tutorials or demonstrations helps visual learners understand your product better.
For instance, if you sell kitchen gadgets, a video showcasing different ways to use them can be incredibly informative.
- Blog
In-depth blog posts dive into the nitty-gritty details. Let’s say you offer fitness equipment. So, writing a blog about various workouts using your gear can educate your audience.
- Reel
Short, engaging reels provide quick tips or how-tos. For example, if you sell skincare products, a reel showing a step-by-step skincare routine can be informative and engaging.
- Podcast
If your product has a unique story or benefits, a podcast can be an excellent medium to explore its features.
For instance, if you offer organic skincare, a podcast episode discussing the benefits of natural ingredients can educate your audience.
Believe me, the impact is remarkable. These campaigns build trust, position your brand as an authority, and empower your audience with knowledge.
They’re like having a knowledgeable friend who guides you through a product’s ins and outs.
Having such informative campaigns can lead to an increase in customer loyalty, higher satisfaction, and more sales.
So, don’t miss out on the benefits of being the go-to source of knowledge—it’s the key to a more informed and engaged customer base!
#9 Promoting A Social Cause
Running a social cause email campaign is like being a force for good while growing your business.
At the same time, this isn’t just about business, it’s about making the world a better place.
By aligning with a social cause and sharing it with your audience, you create a win-win situation where your brand thrives while contributing to a meaningful cause.
Believe me, it’s a strategy with immense benefits and importance & here’s why it matters:
- Meaningful Impact
These social cause campaigns demonstrate your commitment to making a positive impact beyond just selling products.
Highlighting initiatives like tree planting for each product sold engages customers in a meaningful cause.
For example, supporting local charities or promoting environmental sustainability.
- Deeper Connection
These campaigns connect with your audience on a deeper level, fostering a sense of purpose and loyalty.
Customers who share your values will appreciate your brand’s efforts, strengthening the emotional bond.
- Values-driven Brand
Social Cause campaigns showcase your brand’s values, emphasizing that you’re not only about profit but also about making a difference.
This transparent approach can build trust and enhance your reputation.
- Positive Image
By aligning with social causes, your brand projects a positive image, attracting socially conscious consumers.
This can lead to increased trust, customer loyalty, and a strong, socially responsible reputation.
So, never underestimate the power of doing good. It’s the key to building a stronger, more engaged customer base while making a positive impact on the world.
#10 Social Media Contest
Running a Social Media Contest Email Campaign is like throwing a party and inviting your subscribers to join in the fun.
It can be a fantastic way to boost engagement, grow your email list, and increase brand visibility.
However, it’s important to strike a balance between the excitement of the contest and genuine interest in your brand.
It’s a dynamic strategy with its own set of pros and cons
#PROS
- Engagement
Contests are exciting and encourage audience participation. They can create a buzz around your brand and products.
- Email List Growth
Contests often require participants to enter their email addresses, helping you expand your subscriber list.
- Brand Visibility
When participants share your contest on social media, it boosts your brand’s visibility and attracts new customers.
#CONS
- Prize Cost
Offering giveaways or prizes can be costly, and there’s no guarantee that all participants will convert into customers.
- Temporary Engagement
Some participants may only engage for the chance to win, and their interest may wane after the contest ends.
- Quality vs. Quantity
While contests can grow your email list, the quality of leads may vary, and not all new subscribers may be genuinely interested in your brand.
Hence in my experience, these social media contests may work sometimes with a few selected brands but not always.
In the best-case scenario, these social media contest campaigns are good at creating excitement and a sense of community.
For instance, if you’re a beauty brand, running a contest where participants share their makeup looks using your products can lead to a surge in user-generated content and brand advocates.
On the downside, some participants might be primarily interested in winning, rather than your brand or products.
For example, in a gadget giveaway, participants might not engage with your brand beyond the contest.
However, with thoughtful planning, contests can be a fun and maybe sometimes rewarding addition to your email marketing strategy, bringing new subscribers and potential customers into the fold.
#11 Back In Stock
Running a Back-in-Stock Email Campaign is like reuniting with an old friend
This is a smart move to satisfy your customers’ cravings while driving sales and strengthening customer relationships.
According to me, it’s a win-win situation where your audience gets what they want, and your brand gains loyal customers.
It’s a good strategy that has its own benefits:
- Customer-Centric Approach
Back-in-stock campaigns show that we listen to our customers’ desires and value their preferences, creating a personalized shopping experience that makes them feel heard.
- Immediate Gratification
These campaigns prompt immediate action from subscribers who’ve been waiting for a product’s return. It’s like a second chance to snag their favorite item, leading to quick sales.
- Enhanced Loyalty
Back-in-stock campaigns go beyond boosting sales; they foster customer loyalty. By helping customers acquire sought-after items, they act like personal shoppers, encouraging repeat purchases and strengthening the bond between your brand and your audience.
- Availability Assurance
Customers appreciate knowing that their preferred products are being restocked. It assures them that their favorites won’t run out, providing peace of mind and reinforcing their trust in your brand.
So, the best way to retain your customers is to keep them in the loop and bring back their favorite products—it’s the key to keeping them excited and engaged!
#12 Pre-Order
Running a pre-order email campaign in email marketing is like hosting an exclusive VIP event for your subscribers.
It is a fantastic way to reward your subscribers and generate early sales while creating anticipation for your brand’s new offerings.
Now that’s what I call a perfect win-win situation that keeps your audience engaged and excited about what’s next.
It’s a smart way to keep your audience hooked up and has its own benefits:
- Exclusive VIP Access
Pre-order campaigns offer loyal customers exclusive access to hot, new products before anyone else, making them feel like valued VIPs.
- Buzz and Anticipation
These campaigns generate excitement and anticipation, creating a buzz around your brand. Subscribers eagerly anticipate the release, driving early sales and fostering a sense of excitement.
- Brand Excitement
Pre-order campaigns go beyond boosting initial sales; they build excitement around your brand, similar to hosting a movie premiere. This exclusive experience can lead to increased brand loyalty and positive word-of-mouth referrals.
- Firsthand Experience
Customers who pre-order get to be at the forefront of innovation and technology. They’re the first to experience something new and exciting, enhancing their connection with your brand and making them brand advocates.
So, keep running those pre-order invitations. It’s the key to retaining your customers efficiently while making them feel important.
#13 The Bundle Campaign
Running a bundle email campaign is like offering your customers a great deal they can’t resist.
it’s a strategy filled with value and importance. Here’s why it matters:
This is a fantastic way to provide value to your customers, increase sales, and simplify their shopping experience.
You see, this strategy particularly benefits both you and your audience with various benefits:
- Cost-Effective Value
Bundle campaigns provide real value to customers by offering complete product sets at a discounted price. Subscribers can save money while enjoying the convenience of a bundled solution.
- Simplified Shopping
Bundle campaigns simplify the shopping process by offering carefully curated product combinations. It’s like presenting a thoughtfully selected gift set, making it easy for customers to make choices that suit their needs.
- Comprehensive Solutions
Customers looking to revamp their skincare routine or find complementary products can benefit from our Bundle campaigns. These campaigns offer complete, all-in-one solutions that cover their needs in one purchase.
- Increased Savings: By showcasing the cost savings of purchasing products together, Bundle campaigns encourage subscribers to take advantage of bundled offers. This not only boosts sales but also enhances customer satisfaction through affordability and convenience.
So, keep bundling those complementary products. It’s the key to offering convenience and savings, keeping your customers happy, and boosting your ecommerce success!
#14 Ingredients Campaign
Running an Ingredients Email Campaign in email marketing is like showing your audience the secret recipe to your product’s success.
In my experience, this is an effective way to be transparent, build trust, and educate your audience about your product’s goodness.
This strategy can make your product look outstanding and appealing to customers who value quality and honesty.
This strategy can be helpful in various ways:
- Ingredient Transparency
These campaigns emphasize transparency by showcasing the core ingredients of our unique products.
Subscribers can trust that they know exactly what goes into each item, promoting credibility and confidence in our brand.
- Trust and Credibility
By revealing the ingredients used in our products, Ingredients campaigns build trust with our audience.
Customers seeking clean and natural options appreciate our commitment to using wholesome, recognizable ingredients.
- Educational Content
These campaigns educate our audience about the benefits of our products’ core ingredients.
Similar to revealing the secret behind a great dish, customers gain a deeper understanding of why our products are exceptional and how they can enhance their lives.
- Appreciation for Quality
Customers who appreciate the value of high-quality ingredients will find our Ingredients campaigns particularly appealing.
They can trust that our products prioritize the goodness of these ingredients, leading to increased sales and customer loyalty.
So, go ahead and flaunt your ingredients confidently. It’s the key to winning hearts and building lasting customer relationships!
#15 Gift Card Campaign
Running a Gift Card Email Campaign in email marketing is like giving your audience the power to share joy and choice.
According to me, it’s a fantastic way to simplify gifting, boost sales, and enhance your brand’s image as a thoughtful choice.
It’s a strategy that empowers your customers to spread joy and celebrate special moments in a way that feels personal.
Filled with thoughtfulness these gift cards also have various benefits:
- Gift of Choice
Gift Card campaigns allow customers to give the perfect present by letting their loved ones choose their favorite products from our store. It’s a gift of choice that makes special occasions truly memorable.
- Flexibility and Convenience
Gift Card campaigns offer flexibility and convenience, simplifying the gifting process. Customers can surprise friends and family with ease, knowing they’ll receive something they truly desire.
- Thoughtful Brand Image
By offering Gift Cards, our brand is seen as thoughtful and customer-centric. We empower givers to find the ideal gift while ensuring receivers get exactly what they want. It’s like being the ultimate gift matchmaker.
- Sales and Customer Satisfaction
These campaigns drive sales while also promoting customer satisfaction. Givers appreciate the simplicity of gifting, and receivers enjoy the freedom to select their preferred treasures, fostering a positive relationship with our brand.
So, don’t forget to promote your e-gift cards. Trust me, it’s the key to making your customers’ lives easier while growing your eCommerce success!
#16 Quiz Campaign
Running a Quiz Email Campaign in email marketing is like hosting a fun, interactive game night with your subscribers.
It’s a good way to engage your audience, make their experience interactive, and foster a sense of community.
This strategy turns your emails into enjoyable experiences and keeps your subscribers coming back for more.
Being a fun strategy it has several benefits too:
- Interactive Engagement
Quiz campaigns offer a playful and interactive way to engage with our audience, inviting them to have fun and test their knowledge. It’s an exciting way to connect with our brand.
- Competitive Spirit
Quiz campaigns ignite a sense of competition, driving participation and keeping our audience engaged.
Book enthusiasts, for example, will eagerly join to showcase their literary knowledge and compete for exciting prizes.
- Audience Connection
These campaigns strengthen our brand’s connection with our audience. Similar to hosting a game show where everyone’s a winner.
These campaigns ensure that participants have a blast, whether they win prizes or not, fostering a positive relationship with our brand.
- Fun and Excitement
By creating a sense of exhilaration and fun, Quiz campaigns not only boost engagement but also provide a memorable and enjoyable experience for our audience, making them more likely to return for future interactions with our brand.
So, keep your audience engaged with these interesting quizzes, at least once in a while. It’s the key to making your email campaigns entertaining and rewarding!
#17 Seasonal Event Campaigns
Running an email campaign for several seasonal events in email marketing is like celebrating all the special moments throughout the year with your subscribers.
Sending these campaigns is an excellent way to connect with your audience, celebrate the seasons, and boost sales during key occasions.
It enhances customer loyalty and keeps your brand at the forefront of your customers’ minds during special times of the year.
It’s a brilliant strategy that works for every brand & it comes with the following benefits:
- Seasonal Celebration
Such campaigns celebrate special occasions and holidays with our audience, sharing the joy of these moments together.
Whether it’s Valentine’s Day Email Campaigns, Easter, or Father’s Day. Here each ecommerce brand can tailor their emails to the specific event and promote what suits that particular event.
- Relatable Brand
Seasonal event campaigns make our brand relatable and connected to our audience’s lives. They create a sense of togetherness and shared celebrations, resonating deeply with subscribers.
For example, our Father’s Day email with gift ideas feels like a thoughtful gesture from a friend.
- Sales Boost
These campaigns not only boost sales during specific seasons and holidays but also enhance our brand’s image as one that genuinely cares about our customers’ lives and traditions.
We become an integral part of their holiday celebrations, making our brand memorable.
- Customer-Centric Image
By acknowledging and embracing changing seasons and holidays, these seasonal event campaigns strengthen your brand’s image as customer-centric and attentive.
It showcases your band’s commitment to being a part of our subscribers’ special moments and making those moments even more memorable.
Therefore I highly recommend to keep spreading the seasonal cheer for your audience. It’s the key to building lasting connections and making every celebration brighter!
Conclusion
So, here we cover all the essential email campaigns you need to conquer the digital world.🌐
From the exciting new arrivals to the irresistible quiz campaign emails, all of these strategies can be your secret weapons when used properly.
Remember, your audience wants more than just products; they crave personalized experiences, valuable content, and a brand they can trust.
By crafting these email campaigns, you’re not just selling stuff; you’re building lasting relationships. 🤝
So, gear up, get creative, and start crafting emails that’ll make your audience say, ‘Wow, they really get me!’ 📧💥
Your e-commerce journey is about to reach new heights, and honestly, I can’t wait to see your brand shine in the inbox! ✨🛒