The Brand
BloomsyBox is your one-stop shop for the best flower subscriptions and more! They are one of the US’s largest vertically integrated flower delivery platforms. It targets individuals who like to regularly give or receive fresh blooms with the convenience of home delivery.
The Challenge
BloomsyBox CEO, Juan Palacio, discovered us in October 2021, struggling with its low number of active subscriptions. They were looking to set up automations to promote their subscription programs for fresh blooms.
The brand also wanted advanced segmentation for their list of subscribers before they started sending out campaigns regularly.
Their email marketing also required professional management, which was consuming hours of the founder’s time.
The Solution
For BloomsyBox, we came up with a 3-step solution that cleaned their master list, set up automations, and created regular campaigns for the brand.
Automations
With Bloomsy Box, our goal was to convert one-time buyers into repeat customers through the subscription program. We set up email automations with Recharge and Klaviyo integrations, to nudge more viewers to get the flower subscription.
The brand had a lot of lapsed subscribers, which we were able to reactivate using a winback offer on subscriptions.
Campaigns
We created the Mother’s Day campaign for the brand, for which we sent out emails like early promotions, special offers, and a post-Mother’s Day campaign.
Regular campaigns created excitement around flower subscriptions and gifting, highlighting the brand’s advantages and social proof.
RFM Analysis
We performed the RFM Analysis for the brand, where we segmented the customers into groups based on their buying behavior, and strategized automations for each group.
The Results
During the Mother’s Day event, we ran successful campaigns across 2 weeks. This alone generated a revenue of $279,056 in just 2 weeks.
The subscribers were segmented into champions, loyal customers, potential loyalists, promising, new users, buyers at risk, can’t be lost, and hibernating, which led to 17% lower emails and 28% more campaign revenue.
The subscriber list grew by 3.8k each month, with a conversion rate of 10.3%. This increased the total email marketing revenue by 36%.
$301K From Klaviyo In 1 Month
Brand’s Feedback