> According to Brian Tracy, only three ways to increase any business – 1. Increase the number of customers. 2. Get those users to buy more. 3. Sell high revenue from those users. Most companies and founders are focused on the first part of the story. In that also they are leaving money on the table. Most companies are nowhere on the 2nd and 3rd. > For all the activities you would do on your website to increase conversions, this will be of highest impact. I promise. Let's start.
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Let's welcome your customers to your platform with welcome email series. Your welcome email will get the highest CTR and open rate for your brand possible with email. I promise. One of the most profitable marketing automation series responsible for close to 30% of total revenue for the stores from email marketing.
In good old days, before the proliferation of online shopping, the neighbourhood shop owner would remember you by your name, know your family members, ask about your kids, knows your last purchase, ask you to consider new arrivals and gives you sound advice to purchase next under your budget and well suiting yours needs. That’s personalization. We all love personalization. As a consumer, it makes us feel more human. It works for the brands as conversion rate, and loyalty improves.
***Every sale involves trust. Be it online or offline.*** **Question – How you establish trust with your visitor?** **Answer – Social Proof**