According to Brian Tracy, only three ways to increase any business – Increase the number of customers. Get those users to buy more. Sell high revenue from those users. Most companies and founders are focused on the first part of the story. In that also they are leaving money on the table. Most companies are nowhere on the 2nd and 3rd. Marketing Automation for e-commerce targets all. For all the activities you would do on your website to increase conversions, this will be of highest impact. I…

Let's welcome your customers to your platform with welcome email series. Your welcome email will get the highest CTR and open rate for your brand possible with email. I promise. One of the most profitable marketing automation series responsible for close to 30% of total revenue for the stores from email marketing. What's A Welcome Email Welcome email is simply the first mail your customer recieves on signing up, and it should make them feel happy for signing up. Customer get exposed to the…

In good old days, before the proliferation of online shopping, the neighbourhood shop owner would remember you by your name, know your family members, ask about your kids, knows your last purchase, ask you to consider new arrivals and gives you sound advice to purchase next under your budget and well suiting yours needs. That’s personalization. We all love personalization. As a consumer, it makes us feel more human. It works for the brands as conversion rate, and loyalty improves. What is web…

Every sale involves trust. Be it online or offline. Question – How you establish trust with your visitor? Answer – Social Proof Why do people buy in the first place? Let’s start at the beginning: why people buy something? Most purchases are right-brain driven then rationalised with the left brain. In simple terms, most purchases are emotional than logical. In this world of ultra consumerism (topic for some other day), we need to make an emotional connection with someone before selling them on…