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RFM analysis for Customer Segmentation and Targeting

RFM (Recency, Frequency and Monetary) framework of segmentation based on customer behaviour is one of the best approaches to take for segmentation to keep your sanity and get results.

Let’s find out the best segmentation strategy for ecommerce brands.

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15+ Effective Email List Building

The email has been one of the most effective communication media brand owns.
Capturing emails is an essential first step for any marketing automation solution.
Here we will be discussing a sustainable experimentation system for finding the best set of techniques for your business.

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