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ARTICLES

ON EMAIL MARKETING

How To Analyze Email Heatmaps To Boost Email Click Rates

In the bustling world of email marketing, where the difference between a sale and a missed opportunity can hinge on a single click, the power of understanding your audience’s interactions is unparalleled. Did you know that emails fine-tuned through segmentation and targeted content strategies can increase engagement, catapulting revenues by

Email Marketing Audit For Ecommerce: 40+ Actionable Insights

With 6 billion unique email addresses on the planet, email still has the highest reach of any other mode of communication.

Email marketing audit is all about doing it right and finding actionable.

We will be covering 40+ email audit parameters to check in any email account.

Let’s get started.

Klaviyo Emails Going To Spam? Here’s How To Fix Email Deliverability

Ecommerce brands rely heavily on email marketing, but did you know that over 20% of emails never make it to the inbox?  Klaviyo, being a reputable email marketing tool, can significantly enhance your inbox deliverability, but only if you set it up correctly.  In this article, I’ll walk you through

Browse Abandonment Flow Emails For Window Shoppers

Browse abandonment targets the largest segment of your audience – Window Shoppers.

Around 30% of email marketing revenue comes from browse abandonment campaigns due to its sheer size.

Let’s start implementing them today.

3 Easy Steps To Run A Successful Event Sale For Ecommerce

After running 1k+ event sale campaigns for 100+ ecommerce brands in last 10+ years, I have perfected a 3 easy steps to run a successful sales campaign. 

I’ve discovered some fantastic insights and tricks that are guaranteed to work like a charm when you’re running any sales campaign.

No matter what industry you’re a part of, or what niche you occupy, it’s pretty clear that sales events can be a real game-changer.

Email List Building: 15+ Effective Ways

The email has been one of the most effective communication media brand owns.
Capturing emails is an essential first step for any marketing automation solution.
Here we will be discussing a sustainable experimentation system for finding the best set of techniques for your business.

Winback Campaign Emails For Reactivation and Re-permission

A clean list is a happy list. Regular email cleaning the right way helps with – costing, revenue and domain reputation and more.

Run cleaning on autopilot with simple segmentation and automation.

Three simple segmentations will keep your list clean and fresh.

How To Create Effective Email Marketing Calendar [+ FREE TEMPLATE]

In the dynamic world of marketing, there’s one channel that consistently outshines the rest. It’s called the Email Marketing!Where, for every $1 invested, it brings back $42 in return. But the challenge is that most brands struggle to come up with an effective, diversified, engaging email marketing calendar. In this

Comprehensive A/B Testing Guide For Ecommerce Email Marketing (+ 10 Easy Ideas)

AB testing is an essential part of email marketing, helping you discover what truly drives clicks and conversions. 

When we think of AB testing in emails, the subject line often steals the spotlight. 

However, it’s time to debunk the myth – email marketing’s AB testing is a whole lot more than just tinkering with subject lines.

11 Super Easy High Converting Email Design Elements For Ecommerce

Is your e-commerce email game a hit or miss?

Or are your e-commerce emails falling flat?

Don’t worry; you’re not alone.

We’re here to walk you through the best practices for high-converting email designs.

We’ll unravel the secrets of crafting high-converting email campaigns for your store’s success. 🚀

So, let’s dive in and master the art of email design for e-commerce triumph!

ON RETENTION MARKETING

How TO Master Zero-Party Data For Ecommerce [With Framework]

In a world where every click, swipe, and scroll holds the key to consumer preference, the battle for attention has never been more fierce. With an overwhelming surge of 5.6 billion searches per day on Google alone, the digital landscape is cluttered with brands vying for a moment in the

Ultimate Subscription Guide For Ecommerce Brands

In today’s bustling digital marketplace, the subscription model has emerged as a revolutionary strategy, transforming how brands engage with their customers. This article delves into the intricacies of subscription programs, offering invaluable insights for ecommerce brands aspiring to excel in this domain. With a focus on practical challenges, customer preferences,

A Comprehensive Guide To Crafting Revenue-Boosting Ecommerce Product Bundles

In this competitive world of ecommerce, you can easily boost your sales by 15%-20% and revenue by 35%-40%. Simply by optimizing your brand’s hero products. But here’s the challenge mostly all the ecommerce brands encounter i.e. finding innovative ways to boost your average order value is crucial for sustained growth.

22 Effective Customer Retention Strategies For Ecommerce

Do you have a retention strategy? Brands have acquisition strategy but don’t have strategy to keep customer coming back.

Not working on ecommerce customer retention was my biggest mistake during my last milion dollar startup.

This article covers 22+ customer retention strategies along with a framework for you to come up with more ideas.

How do you use paid marketing to increase your customer retention?

Paid ads, not only help companies sell more and get new customers but also help in retaining existing customers. As an ecommerce brand, the challenge lies not only in acquiring customers but in keeping them coming back for more. In this dynamic journey, the strategic use of paid ads emerges

Solve Your One Time Buyer Problem! Turn Shoppers into Lifelong Fans

“It takes months to find a customer, but only seconds to lose one.” – Vince Lombardi

In the world of email marketing, Vince Lombardi’s words couldn’t ring truer. 

Attracting new customers is like striking gold, but what happens when they vanish after one purchase? 

Well, this situation is known as the “One-Time Buyer Problem,” and many ecommerce brands often face this problem.

How To Make Your Top 1% Feel Special? Customer Retention Strategies

In the ecommerce race, the focus often gravitates toward the pursuit of new customers. The excitement of acquiring fresh faces can be all-consuming, and in the process, the existing treasure trove of loyal customers tends to be overlooked. These loyal patrons, constituting just 1% of your customer base, are not

Shopify LTV to CAC Ratio: Why it’s important & how to calculate it

The LTV/CAC ratio is a fundamental metric that measures the relationship between the value a customer brings to your business over their lifetime and the cost incurred to acquire that customer.

This ratio is like the compass for e-commerce brands, guiding them toward profit or peril.

12 Successful Word Of Mouth Marketing Strategies With 36+ Examples For Ecommerce

A survey shows that 92% of consumers trust recommendations from friends and family over all other forms of advertising.

Join us in exploring the word of mouth marketing strategies, where genuine buzz takes center stage!

Word of mouth marketing for ecommerce is the art of harnessing the power of recommendations and referrals from satisfied customers.

Ecommerce Website Personalization Ideas For Higher Conversions

In good old days, before online shopping, the neighbourhood shop would remember you by your name, know your family, ask about your kids, knows your last purchase, introduce new arrivals and gives you sound advice to purchase next under your budget and well suiting yours needs.

That’s personalisation. We all love personalisation.

As a consumer, it makes us feel more human.

ON CHOOSING EMAIL MARKETING AGENCY

Best Ecommerce Email Marketing Agencies in 2023: 5 Options to Consider and How to Choose the Right One for Your Business

After running an ecommerce business for 7+ years and now an ecommerce email marketing agency for 3+ years, I have a unique perspective of being an ecommerce founder and agency owner.

Also, during working with 50+ ecommerce brands, we’ve had countless conversations about their email marketing strategy. With our free audit, we have reviewed multiple accounts to see other agencies’ implementation.

We’ve developed a good sense of what businesses are looking for when they hire email marketing agencies, what they’re disappointed by in the ones that don’t work out, and what real success in an engagement looks like.

GUIDES

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This Free Report reveals actionable advice & 8 secret hacks to get 37% Higher AOV

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This Free Report reveals actionable advice & exact tactics to triple your customer retention

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This Free Report Reveals Actionable Advice & Strategies To Get 760% More Email Revenue With Better Segmentation​

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This Free Report reveals actionable advice & battle-tested SMS marketing strategies that have generated $1M+ in revenue.

GET YOUR FREE REPORT NOW BEFORE THIS PAGE COMES DOWN

This Free Report reveals actionable advice & exact battle-tested automation strategies that have generated $11M+ in revenue