RFM (Recency, Frequency and Monetary) framework of segmentation based on customer behaviour is one of the best approaches to take for segmentation to keep your sanity and get results.
Let’s find out the best segmentation strategy for ecommerce brands.
The email has been one of the most effective communication media brand owns.
Capturing emails is an essential first step for any marketing automation solution.
Here we will be discussing a sustainable experimentation system for finding the best set of techniques for your business.
Marketing automation is making your marketing activities automate.
For all the activities you would do on your brand to increase conversions, this will be of highest impact. I promise.
Let’s start.
Excellent customer experience is not by accident. We need to design every step of the customer. We need to anticipate needs and assuage the fears of the customer at every level.
Let’s get started
Browse abandonment targets the largest segment of your audience – Window Shoppers.
Around 30% of email marketing revenue comes from browse abandonment campaigns due to its sheer size.
Let’s start implementing them today.
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