We’ve all been there—sending a campaign email with the wrong link.
It’s frustrating, but mistakes happen.
The real question is: how do you handle it?
Here’s a great example –
Here’s how to turn a slip-up into an opportunity:
1. Own It
Be transparent.
Acknowledge the mistake in a follow-up email immediately. Customers appreciate honesty over excuses.
2. Use Humor
If appropriate for your brand, a little self-deprecating humor goes a long way. It shows you’re human and can take responsibility with grace.
3. Commit to Improvement
Assure your customers that you’re taking steps to prevent this from happening again.
Mistakes can feel like a setback, but they’re also an opportunity to build trust and show your brand’s authenticity.
Customers value brands that admit their faults and make amends.
Own your mistakes. They can be a surprising way to connect and grow.