You won't break even on one-time shoppers.

Working on retention without acquisition strategy is like trying to fix a leaky bucket just by pouring faster.

Start Working On Retention

Why E-Commerce Brands Need To Work On Retention?

Low Profitability

In a long run, only working on acquiring customers will slow down the efficiency of your business. However, retaining them increases the customer's lifetime value which profitably increases the ROI.

High Competition

Customer retention is a requisite since heavy competition continues to increase in every industry. Platforms like BigCommerce, Shopify continue to make it easier and more accessible for anyone to start their own e-commerce store.

Increasing Cost Of Acquisition

Acquiring a new customer costs 5 times as much as retaining an existing one. The cost of paid ads continues to grow as more and more brands are competing for ad space. Paid marketing leads to unsustainable growth.

Amazon Monopoly

With Amazon monopolizing the low-cost market, it becomes a race to the bottom to see who can offer the biggest discounts.

Unreliable Growth

Paying Google, Facebook for a customer to come on your site and buying something on discounts can take-up your growth process. Relying on ads could be the biggest mistake for your e-commerce business.

Unreliable Future

Customers disappear in less than one hundred days. Your brand can get lost in their history tab. Make sure you stand out and remind them of your existence from time to time.

Benefits Of Customer Retention

Next Level Growth

Next Level Growth

Working on customer retention can take your business growth to the next level. Envision your success and see the bigger picture to keep customers for life.

High Profits Margins

High Profits Margins

Commit to continuous learning from your customer journey. Personalize your approach to earn more per customer by working on customer retention.

Future Proof Your Business

Future Proof Your Business

In the long run, customer accquisition costs can take up all your savings and profits. Customer Retention will future-proof your business's success.

Turn customers into lifelong fans

Turn customers into lifelong fans

Customer retention helps in nurturing your customers at every step of their journey. And make them your lifelong fans.

Our 8 Steps Formula For Improving Retention

    1. Discover

    Analyze the brand performance, competitive and customer research.

    2. Define

    Define key KPIs and metrics around measuring retention and loyalty.

    3. Data Capturing and Cleaning

    Customer list building, cleaning and other data points integration.

    4. Segmentation

    Finding key audience segments to work using RFM model, Cohorts and Triggers.

    5. Communication

    Connect to the audience via Email, SMS, Push across each segments.

    6. Feature Enhancement

    Developing features along each segments like cross selling, loyalty, referral etc.

    7. Personalization

    Enhance the experience of the user using personalisation across each segments.

    8. Optimisation

    Analytics, Analyse, A/B Testing, and Optimise above along segments.

RetainUp Consultancy

RetainUp Consultancy - E-Commerce Customer Retention Experts

Helping E-commerce brands increase customer lifetime value and decrease customer acquisition costs

Proversion Consultancy FZCO, Dubai, United Arab Emirates

Connect
Technology Partners
    Klaviyo Partner
    NotifyVisitor Partner
    ActiveCampaign Partner

© 2021 RetainUp Consultancy | Proversion Consultancy FZCO

Built with ❤️ for startups