Why E-Commerce Brands Need To Work On Retention?
Benefits Of Customer Retention
Our 8 Steps Formula For Improving Retention
Analyze the brand performance, competitive and customer research.
Define key KPIs and metrics around measuring retention and loyalty.
3. Data Capturing and Cleaning
Customer list building, cleaning and other data points integration.
Finding key audience segments to work using RFM model, Cohorts and Triggers.
Connect to the audience via Email, SMS, Push across each segments.
6. Feature Enhancement
Developing features along each segments like cross selling, loyalty, referral etc.
Enhance the experience of the user using personalisation across each segments.
Analytics, Analyse, A/B Testing, and Optimise above along segments.