You won't break even on one-time shoppers.

Working on retention without acquisition strategy is like trying to fix a leaky bucket just by pouring faster.

Why E-Commerce Brands Need To Work On Retention?

Low Profitability

In a long run, only working on acquiring customers will slow down the efficiency of your business. However, retaining them increases the customer's lifetime value which profitably increases the ROI.

High Competition

Customer retention is a requisite since heavy competition continues to increase in every industry. Platforms like BigCommerce, Shopify continue to make it easier and more accessible for anyone to start their own e-commerce store.

Increasing Cost Of Acquisition

Acquiring a new customer costs 5 times as much as retaining an existing one. The cost of paid ads continues to grow as more and more brands are competing for ad space. Paid marketing leads to unsustainable growth.

Amazon Monopoly

With Amazon monopolizing the low-cost market, it becomes a race to the bottom to see who can offer the biggest discounts.

Unreliable Growth

Paying Google, Facebook for a customer to come on your site and buying something on discounts can take-up your growth process. Relying on ads could be the biggest mistake for your e-commerce business.

Unreliable Future

Customers disappear in less than one hundred days. Your brand can get lost in their history tab. Make sure you stand out and remind them of your existence from time to time.

Benefits Of Customer Retention

Next Level Growth

Working on customer retention can take your business growth to the next level. Envision your success and see the bigger picture to keep customers for life.