You won't break even on one time shoppers.
Working on retention without acquisition strategy is like trying to fix a leaky bucket just by pouring faster.
Start Working On RetentionWhy Ecommerce Brands Need To Work On Retention?
Benefits Of Customer Retention
Our 8 Steps Formula For Improving Retention
1. Discover
Analyze the brand performance, competitive and customer research.
2. Define
Define key KPIs and metrics around measuring retention and loyalty.
3. Data Capturing and Cleaning
Customer list building, cleaning and other data points integration.
4. Segmentation
Finding key audience segments to work using RFM model, Cohorts and Triggers.
5. Communication
Connect to the audience via Email, SMS, Push across each segments.
6. Feature Enhancement
Developing features along each segments like cross selling, loyalty, referral etc.
7. Personalization
Enhance the experience of the user using personalisation across each segments.
8. Optimisation
Analytics, Analyse, A/B Testing, and Optimise above along segments.