Subscription LTV Roadmap™ · For subscription brands

See where your subscription program is losing money. Then get a 90-day plan to fix it.

A full diagnostic of your real subscription data, and every change in order for the next 90 days. Run it with your team, or have us build it.

Built on your data from
  • Shopify
  • Recharge
  • Loop
  • Skio
  • Stay AI
  • Klaviyo
  • Lifetimely
  • Zaymo
  • Churn Buster
  • Triple Whale
30 to 50 changes, in orderDelivered within 3 working days$1,000 once, plus a walkthrough call
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What you get

Pages from real Roadmaps

Every page below comes from a real client report. We hid the brand names. The numbers are as we found them.

Take rate page from an anonymised Subscription LTV Roadmap
Take rateHow many buyers choose subscribeThis brand jumped to 3% in October when the widget came back. Still far below the 8.3% median.
Cohort retention page from an anonymised Subscription LTV Roadmap
Cohort retentionEvery signup month, order by order80% reach order 2. Half are gone by order 4. And newer cohorts keep fewer.
When they cancel page from an anonymised Subscription LTV Roadmap
When they cancelThe order where you lose them61% of this brand's cancels came before or right after the first order.
Cancel reasons page from an anonymised Subscription LTV Roadmap
Cancel reasonsEvery reason, and the offer it gets'Didn't feel any difference' got the same 25% off as price. Only 14% stayed.
Save rate page from an anonymised Subscription LTV Roadmap
Save rateYour cancel flow, month by monthEntries tripled in a year. The save rate sat near 19% the whole time.
Pause, skip, swap page from an anonymised Subscription LTV Roadmap
Pause, skip, swapWhat subscribers do instead of cancelling3,315 skips and 631 swaps in nine months. Which ones keep people, and which ones lead to a cancel.
Payment recovery page from an anonymised Subscription LTV Roadmap
Payment recoveryFailed payments, and what comes back6,773 failed renewals. 41.7% recovered. $291k lost, split by dead cards and bank declines.
Your plan page from an anonymised Subscription LTV Roadmap
Your planEach change on its ownWhy, with one real number. What to do, in one line. Where it goes, how long it takes, and the number it moves.
+19 more pages
And 19 more pagesYour numbers, cohort by cohortSubscription KPIs, churn by plan, paused and stalled subscribers, LTV by cohort, your Klaviyo flows, and every change in your plan.
Your 90-day plan

A plan, not a list of problems

Each change names where it goes, what to do, how long it takes, and which number it moves: take rate, retention or LTV. Run it yourself, or hand it to your team.

Week 1

Quick fixes. Most take an hour.

6 to 10 changes
Weeks 2 to 4

Offer, cancel flow and portal changes.

8 to 12 changes
Month 2

New flows and pages.

6 to 10 changes
Month 3

The bigger bets.

5 to 8 changes
Every month

Checks that keep the program from drifting.

4 to 6 checks

A sample from a plan at a glance. 13 of the 30 to 50 changes you get:

ChangeWhereWhenTimeMoves
Add swap before the discount in the cancel flowCancel flowWeek 1An hourRetention
Turn on subscribe for the three new productsSubscription appWeek 1An hourTake rate
Match the PDP offer to the welcome emailsOffer and structureWeeks 2 to 4Half a dayTake rate
Move the charge reminder 3 days earlierKlaviyoWeek 1An hourRetention
Show skip and swap before cancel in the portalCustomer portalWeek 1An hourRetention
Retry failed cards on day 1, 3 and 7Subscription appWeek 1An hourRetention
Lead the PDP with subscribe and savePDPWeeks 2 to 4Half a dayTake rate
Offer subscribe on the thank you pageThank you pageWeeks 2 to 4Half a dayTake rate
Add-on offer in the charge reminderKlaviyoMonth 2A dayLTV
Winback for cancels after order 2KlaviyoMonth 2A dayRetention
Quarterly prepaid planOffer and structureMonth 3A few daysLTV
Lapse point email before order 3KlaviyoMonth 2A dayRetention
Milestone gift at order 4Offer and structureMonth 3A few daysLTV
+ 20 to 40 more changes in your Roadmap, each with where, when, time and the number it moves
Get your RoadmapTalk first

How it works

1. Today

Get your Roadmap through Stripe. $1,000, one time.

2. Same day

A short form shows you how to add us to your subscription app, Klaviyo and Shopify.

3. Within 3 working days

Your full analysis and 90-day plan.

4. Then

Walk through it with Rahi on a call. Bring your team.

Is the Roadmap right for your brand?

This is for you if...

  • Your subscription program is already running
  • You do roughly $1M+ a year
  • You're on Shopify with Recharge, Loop, Skio or Stay AI
  • You want to know what to fix first, with the numbers behind it
  • You can give us access within a few days

This is not for you if...

  • You don't have a subscription program yet. Start with the free Scorecard or the Maximizer.
  • You're setting up or moving apps right now. That's the Maximizer.
  • You can't share access to your subscription app

Scorecard or Roadmap

Subscription LTV Scorecard™, freeSubscription LTV Roadmap™, $1,000
DataPublic data only: your site, offer and product pagesYour real numbers from your subscription app, Klaviyo and Shopify
You getA score across 8 dimensions and your top 3 fixesThe full diagnostic and a 90-day plan in order, plus a call with Rahi
Turnaround24 hoursWithin 3 working days of access
Best forSeeing where you stand from the outsideKnowing what to fix first, and what it moves

What clients said

Word for word, from recorded client calls.

“That was really, really helpful. I think you've uncovered some really good insights.”
Sam PriceCEO and Founder, Alyve Wellness
“No, it makes sense. ... I'd say both of these ideas are added to our roadmap at this point.”
Andrew O'RourkeCRO, Azuna Fresh
“We kind of understood what our issue was, but it's good to hear from somebody else and somebody that has more experience in the field.”
Amir MujynyaCo-owner, K9Clean Pets
Rahi Jain
Who you'll walk through it with

Hi, I'm Rahi Jain.

I help DTC brands maximize their LTV from subscriptions. I've been in ecommerce since 2009, and from 2012 to 2019 I scaled my own fashion brand past $20M. I know how much growth depends on customers coming back.

When I started my agency, I built email for DTC brands. The flows looked great. Subscribers still left. The problem was never the email. It was the offer they subscribed to, how often the box arrived, and what happened when they clicked cancel.

So I stopped selling email and started fixing subscription programs. The offer first, then the subscription platform, then the messaging. That is how the Subscription LTV Maximizer™ and Optimizer™ came together.

I've worked with 80+ subscription brands, including Bioderma, Boka and SunMed. I work directly with every brand and take only 4-6 new brands a quarter.

15+
Years in ecommerce
80+
Subscription brands

Frequently asked questions

Which tools do you need access to?

Your subscription app: Recharge, Loop, Skio or Stay AI. Plus Klaviyo and Shopify. If you use Triple Whale or a dunning tool, add those too.

The form after checkout shows how to add us in each one. We only read. We don't change any setting.

How long does it take?

The Roadmap lands within 3 working days of access. Then we book the call.

Your team's time: the access form and one call.

Can I share it?

Yes. It's yours. Hand it to your team, your agency or a freelancer.

What if we don't continue after the Roadmap?

You keep the report and the full 90-day plan. Build it in-house, or hand it to your team or agency.

If you start the Optimizer™ or the Maximizer™ within 30 days, the $1,000 is credited in full.

What are the weekly check-ins?

An add-on at checkout, +$1,000. Three more 30-minute calls while your team builds the plan, so four calls in the month.

Is my data safe?

You add us as a staff or collaborator user, so you stay in control. Remove us the day the report lands if you like.

We never share your data or your report. The pages on this site come from real Roadmaps, with client names hidden.

Can I get a refund?

If we can't get the access we need, you get a full refund.

Once the report is delivered, the fee stays paid. It still counts in full toward the Optimizer™ or Maximizer™ within 30 days.

How is this different from the free Scorecard?

The Scorecard looks at what anyone can see: your site, your offer, your product pages. The Roadmap uses your real numbers: cohorts, cancels, saves and failed payments.

Find out where your subscription program is losing money.

$1,000, one time. Your plan within 3 working days of access. Credited in full toward the Optimizer™ or Maximizer™ if you start within 30 days.

What happens next
  • Pay online through Stripe.
  • Fill in the short access form.
  • Get your Roadmap within 3 working days.
  • Walk through it with Rahi on a call.
Get your RoadmapTalk first