The podcast
Subscription LTV Playbook™
Subscription retention playbooks for DTC brands doing $1M+. Every episode takes one subscription brand or one problem, and shows what keeps subscribers past order 3.
Hosted by Rahi JainSubscription LTV Specialist. 80+ subscription brands.
What you get in each episode
01
Brand teardowns
How Grüns, Everyday Dose, Dr. Squatch, Create and IM8 run their subscriptions, scored on the 48-point Subscription LTV Scorecard™.
02
Platform playbooks
What we set up on Recharge, Skio, Stay AI and Loop: the offer, cancel flow, pause and skip, and failed payments.
03
What to fix first
The numbers behind churn, take rate and cohorts, and the order to fix them in. Start with what a good retention rate looks like.
Latest episodes
You Can’t Copy This: Everyday Dose’s 260,000-Member Subscription Community | $100M BrandCancellation Timing: 30,275 Cancels Fall on 3 Days | Subscription LTV Playbook™Cancel Flow: How One Brand Went From 14.8% to 29.6% Saved | Subscription LTV Playbook™Pause and Skip: 40 to 60% of Saves Gone in 90 Days | Subscription LTV Playbook™Subscription Reminder Email: Build the One That Cuts Cancellations | Subscription LTV Playbook™Offer Framework: 5 Decisions, $110 to $240 Order Value | Subscription LTV Playbook™
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