
The podcast
Subscription LTV Playbook™
Subscription retention playbooks for DTC brands doing $1M+. Every episode takes one subscription brand or one problem, and shows what keeps subscribers past order 3.
What you get in each episode
01
Brand teardowns
How Grüns, Dr. Squatch, Create and IM8 run their subscriptions, scored on the 48-point Subscription LTV Scorecard™.
02
Platform playbooks
What we set up on Recharge, Skio, Stay AI and Loop: the offer, cancel flow, pause and skip, and failed payments.
03
What to fix first
The numbers behind churn, take rate and cohorts, and the order to fix them in. Start with what a good retention rate looks like.
Latest episodes
Paid Ads Are a Scam (Until You Fix This)The EXACT System to Profitably Scale Your CPG Brand to $10M Without Paid Ads5 Mistakes Killing Your Repeat PurchasesProfit Secrets: Master Ecommerce Unit Economics | Strategies and Scenarios Included5 Shopify Retention Insights | How To Perform Cohort Analysis For D2C Ecommerce Brands? NO PAID TOOLWord Of Mouth Marketing For Ecommerce Brands: Drive 20-50% More Purchases
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