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Subscription Economics

The math behind a subscription program. LTV, CAC payback, cohorts and how much you can afford to spend to win a subscriber. All articles
Product Performance Analysis: 4 Steps to Higher Profit

Product Performance Analysis: 4 Steps to Higher Profit

  • Profitable Growth, Subscription Economics
Ecommerce Unit Economics: How to Calculate and Improve It

Ecommerce Unit Economics: How to Calculate and Improve It

  • Profitable Growth, Subscription Economics
5 Shopify Retention Reports You Can Pull for Free

5 Shopify Retention Reports You Can Pull for Free

  • Customer Retention, Subscription Economics
An open notebook with handwritten notes and a fountain pen

12 Things I Believe About Subscription Growth

  • Subscription Economics
A wooden hourglass on a white table

CAC Payback Period: How to Calculate It and 10 Ways to Shorten It

  • Profitable Growth, Subscription Economics
Close-up of the dollar keys on an old cash register

Payback, Not Lifetime: Why a $100 Subscription Can Lose Money

  • Profitable Growth, Subscription Economics
A desk calculator next to scissors and papers

LTV Math: How Churn Sets Your Maximum CAC

  • Profitable Growth, Subscription Economics
A laptop on a sofa showing a dashboard with a blue grid chart

How to Read a Subscription Cohort Chart

  • Subscription Economics, Subscription Retention
Two people shake hands over signed papers on a desk

Your Subscription LTV Is Your Exit Multiple

  • Profitable Growth, Subscription Economics