Subscription Offers
How to build a subscription offer people take and keep. Discounts, gifts, bundles, frequency and the take rate on your product page.
14 articles. All articles
Prepaid vs Monthly Subscription: Which Keeps Subscribers Longer?
Quarterly subscribers stayed at 68% to day 95 against 54% on monthly in our data. What to discount, how payback changes, and when monthly wins.
AI Shopping Agents Can’t Find Your Subscription Page
AI orders on Shopify jumped nearly 13x this year. Here is why agents skip subscriptions with a mismatched name or no page, and the fix.
Predictably Irrational, for Subscription Brands
Five psychology effects decide who picks subscription on your widget: the decoy, too many choices, the default, the anchor and the frame.
Order 2 Retention: How a Free Gift Lifted Conversion 85%
A supplement brand told subscribers a free gift was coming in their next box. Order 2 conversion rose 85%, with no discount.
Subscription Offer Framework: 5 Decisions in the Right Order
Your offer can make or break your subscription program. Terms, price ladder, bundle, rewards and special cases, decided in that order.
Subscription Gifting Strategy: Why Gifts Beat Discounts
20% off is the one offer your competitor can match tomorrow. How to time, pick and promise gifts that keep subscribers past order 3.
Subscription Take Rate: The Six Places It Leaks
Take rate is the question nobody asks. The six places subscription take rate leaks, in the order we find them, and what to fix first.
The Subscription Flexibility Ladder: Skip Before Cancel
Four clicks to skip and one to cancel explains your churn. Seven levers ranked by the LTV each one saves, and where they belong.
Pause and Skip: Why Most Brands Offer Them Backwards
Most brands offer pause and skip inside the cancel flow, after the customer has decided to leave. The seven levers, and when to use each.
Subscription Offer Engineering: The 3-Tier Offer Stack
Evergreen, milestone and special-case offers solve three separate problems. The discount levels we use for each tier, and why.
Ultimate Subscription Guide For Ecommerce Brands
A guide to ecommerce subscription programs: the challenges brands face at launch, what customers want, and the main subscription models.
A Comprehensive Guide to Launching Your Subscribe & Save Subscription Program
How to launch a Subscribe & Save program, also called autoship or replenishment, so customers get their favorite products on a schedule.
Passion To Profit: Ultimate Guide on Launching Your Curated Boxes Subscription Program
How to launch a curated subscription box program like Birchbox, and how the model works beyond beauty and apparel.
From Clicks to Community: Guide to Launching Paid Membership Subscriptions For Your Ecommerce Store
How to launch a paid membership for your ecommerce store, Costco style, where members pay a fee in return for savings over time.