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Cancel Flow Case Study: How One Brand Saves 1 in 4

The average cancel flow saves 1 in 6 people who click cancel. This one saves 1 in 4. What changed when the save rate moved from 14.8% to 24.8%.

Rahi Jain
, Subscription LTV Specialist
· Updated · 1 min read
A person at a laptop holding a payment card

Key takeaways

  • The average cancel flow saves 1 in 6 subscribers who click cancel, and a best-in-class flow saves 1 in 3.
  • RetainUP moved one Skio client’s cancel flow save rate from 14.8% to 24.8%, across 3,543 cancel flow sessions.

Most brands build a cancel page once and never open it again.

The average cancel flow saves 1 in 6 people who click cancel.
Best in class saves 1 in 3.

The cancel page is the cheapest revenue in the subscription business and the last thing anyone touches.

For one of our clients on Skio, we moved their save rate from 14.8% to 24.8%.

How To Build A Subscription Cancel Flow That Saves 1 In 3 (Case Study)

I broke the whole build down in a new video. All 7 screens in the order they should run.

Watch the video

If your save rate is under 30%, book a call.
That is a fixable gap, not a product problem.

Rahi Jain
About the author

Rahi Jain

Rahi Jain is a subscription LTV specialist who helps $1M to $10M DTC brands reduce subscription churn and maximize LTV on Recharge, Skio, Stay AI and Loop.

More about Rahi

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