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Subscription Retention

Why subscribers leave, and how to keep them past order 3. Cancel flows, pause and skip, onboarding and the numbers that show where a program leaks. All articles

2 BFCM Mistakes Every Subscription Brand Makes

  • Customer Retention, Subscription Retention
A door left open in a dark room with warm light, for subscription winback

Subscription Winback: Why It Comes Last for Most Brands

  • Subscription Retention
A glowing exit sign on a dark wall, for subscription cancellation fees

Subscription Cancellation Fees: Why Forced Orders Backfire

  • Subscription Retention
7 Klaviyo Subscription Automations to Cut Churn

7 Klaviyo Subscription Automations to Cut Churn

  • Customer Retention, Subscription Retention
5 Winback Mistakes That Kill Repeat Customers

5 Winback Mistakes That Kill Repeat Customers

  • Customer Retention, Subscription Retention
Rahi Jain asking what a good subscription retention rate is, order 3 benchmarks

What’s a Good Subscription Retention Rate?

  • Customer Retention, Subscription Retention
A dense crowd of thousands of people standing at an outdoor event

Subscription Churn at Scale: Why Growth Won’t Fix It

  • Customer Retention, Subscription Retention
A hand holding a blank card over a card payment terminal on an orange table

Active vs Passive Churn: You’re Fixing the Wrong Number

  • Customer Retention, Subscription Retention
A warehouse store aisle stacked high with bulk bags of rice and grain

Retention Without Discounts: Why Costco, Chewy and Red Bull Never Discount

  • Customer Retention, Subscription Retention
7 subscription numbers that lie: active subscribers, save rate, retention and churn, cohort average, returning customer rate, repurchase rate and predicted LTV, each struck through

7 Subscription Numbers That Lie: What to Track Instead

  • Customer Retention, Subscription Retention
A gift box wrapped in brown kraft paper and tied with a pink satin ribbon

Order 2 Retention: How a Free Gift Lifted Conversion 85%

  • Subscription Offers, Subscription Retention
A yellow road sign with a black arrow pointing right

Cancel Flow Routing: Match the Save Offer to the Reason

  • Customer Retention, Subscription Retention
A hand ticking boxes on a checklist in a notebook

Subscription Churn Audit: 10 Yes-or-No Questions

  • Customer Retention, Subscription Retention
Engineer the habit, five rules from Atomic Habits, with Grüns, AG1, Graza and Mars Men

How to Engineer a Habit Around Your Product: Atomic Habits for Subscription Brands

  • Customer Retention, Subscription Retention
A wall calendar with red push pins marking several dates

When Subscribers Cancel: What 30,275 Cancellations Show

  • Customer Retention, Subscription Retention
A person at a laptop holding a payment card

Cancel Flow Case Study: How One Brand Saves 1 in 3

  • Customer Retention, Subscription Retention
A wooden ladder leaning against a concrete wall under a blue sky

The Subscription Flexibility Ladder: Skip Before Cancel

  • Subscription Offers, Subscription Retention
A cup of coffee with cookies and a glass of water on a table

Habit Stacking: Tell Subscribers When to Use Your Product

  • Customer Retention, Subscription Retention
A laptop on a sofa showing a dashboard with a blue grid chart

How to Read a Subscription Cohort Chart

  • Subscription Economics, Subscription Retention
A white pause button icon on a dark grey background

Pause and Skip: Why Most Brands Offer Them Backwards

  • Subscription Offers, Subscription Retention
A jar full of supplement capsules on a green background

Consumption Mismatch: The Mistake in Every Subscription Audit

  • Customer Retention, Subscription Retention
A blank brown paper price tag with a string

Subscription Exit Surveys: Why Price Is Rarely the Reason

  • Customer Retention, Subscription Retention